Rolls-Royce Motor Cars today officially announced the opening of a new showroom in Shenyang, the capital city of Liaoning Province, China.
Rolls-Royce Motor Cars Shenyang is the sixteenth showroom in China and takes the position of world’s largest.
The 1,200 square metre space, covering two floors, can hold up to five Rolls-Royce models. The Shenyang opening forms part of sustainable growth plans for Rolls-Royce Motor Cars in China.
At the opening ceremony, Henrik Wilhelmsmeyer, Regional Director, Rolls-Royce Motor Cars Mainland China, said: “Rolls-Royce Motor Cars holds a remarkable 108 year legacy. This year in particular is very special, marking the 10th anniversary of the renaissance of the historic marque at the new Home of Rolls-Royce in Goodwood, England. We are delighted to celebrate such a milestone moment with the opening of the world’s largest showroom in the capital city of Shenyang in partnership with Shenyang Hong Lu Ming Zun. This development provides discerning individuals in the region direct access to the world’s pinnacle super-luxury marque.”
The all-new Shenyang showroom will meet increasing demand for Phantom and Ghost models in the region. Premium Bespoke personalisation services will also be available from the new facility, underlining the growing popularity of the service among Rolls-Royce owners in China and across the world. In the 10 years since production began at Goodwood, demand for the Bespoke service has grown to highest-ever levels of popularity. Nearly 95% of all Phantom family models and three out of every four Ghosts contain some element of Bespoke personalisation.