Mumbai, 1 October, 2014: Citrus Payment Solutions Pvt. Ltd. (Citrus Pay) is ringing in the festive season by launching, a one of a kind cashless e-payment solution, dubbed ‘Citrus Cash’ across categories for consumers. The first phase of this path breaking, cash free, pre-paid solution will happen in the Radio Taxi category. Meru Cabs being the first to partner with Citrus Cash.
By means of this prepaid innovation, Citrus plans to make cashless payments a breeze. This first step, makes the e-payment for your taxi ride as easy as posting a status or a tweet. The cost of the ride automatically gets deducted from the users Citrus Cash Wallet at the end of the ride. Giving the customer the ease of making a Zero-Click Cashless Payment. In the future the app will allow users to pay for Movie Tickets, Travel, Public Transit and even Food At Restaurants without using any real (physical) cash.
Amrish Rau, Managing Director, Citrus Payment Solutions Pvt. Ltd. said, “Time is of utmost importance in today’s fast paced world and we understand the consumer’s need for a fast and secure payment process. Citrus Cash does this with a frictionless checkout process designed to provide maximum convenience to users. It is fresh, intelligent, simple and trustworthy in line with Citrus’s focus on providing innovative payment solutions.”
How It Works: The Citrus Cash solution is fully compliant as per RBI guidelines. Radio cab users can pre-load the amount in their Citrus wallet from within the Meru app or from the Citrus Cash app. This allows users to simply walk out at the end of their ride. Citrus authenticates the user’s in real time making sure the transaction is 100% safe and secure. Essentially customers can take cab rides without worrying about cash or exact change.
“Citrus Cash marks yet another consumer-centric solution from Citrus Pay. We will be shortly rolling out the App across various categories where the consumers are looking out for faster and easier ways to make payments in a secure manner”, added Amrish Rau.
Established in 2011 with a vision to change the world of payments with a focus on software innovation and usability, Citrus Pay provides comprehensive web and mobile payment solutions for merchants as well as consumers.
Citrus Pay offers the full stack of the payment architecture and more –a super charged SaaS platform built to handle the unique needs of emerging markets, India’s best smart phone-centric payment solutions, the country’s most popular online consumer wallet, and comprehensive payment processing for all popular Indian payment modes.
Constant innovation is the norm at Citrus Pay as it streamlines checkout flows, promises absolute security for consumers, guarantees great payment services to thousands of merchants, handles millions of transactions per month, and optimizes online purchases for the modern smart phone and tablet wielding Indian consumer.
This flair for innovation means organizations like Airtel, Make My Trip, PVR, Indigo Airlines, Fun Cinemas, Delhi Metro, NIFT, Healthkart, Lenskart, Watchkart, Quickheal, Sundirect, Tata Aia, Pepperfry, Kidzania and Zivame have switched over to Citrus Pay in two short years. The company is headquartered Bombay, with offices in Pune, Delhi, Gurgaon, and Bangalore.
