Pune, 11 September 2014: Following its ‘Top of Pyramid’ product strategy for the Indian customer, Mercedes-Benz India today launched the highly anticipated; ‘Intelligent Superpower’ the E 350 CDI at its Pune plant. The E 350 CDI is a benchmark product which combines striking design elements, energizing comfort, exemplary safety with Intelligent Drive Systems, unparalleled handling and driving delight. The new E 350 CDI was launched for the Indian market by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India and Ralf Mungenast, Director, International Inbound Supply Chain, Daimler AG. A comprehensively modernized new E 350 CDI features a powerful and efficient V6 diesel engine, Intelligent Assistance Systems, new design elements that add more dynamism and sportiness to the most popular luxury sedan in its segment. The E-Class retains the dual distinction of being the highest selling luxury sedan in India and also the highest selling product in Mercedes-Benz India’s portfolio in India, with over 25,000 units on Indian roads.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented on the launch of the new E 350 CDI, “The new E350 CDI is an ‘Intelligent Superpower’ that combines the numerous Intelligence Assistance Systems with a powerful six cylinder diesel engine making it an unrivalled luxury sedan for our discerning customers. This luxury sedan is the perfect embodiment of sensual design elements, exemplary safety features and hosts of intelligent assistance systems that makes driving a delightful experience. Rolled out of our state-of-art Pune Plant, the new E 350 CDI delivers the highest benchmark in terms of quality, performance, safety and comfort. With its exciting design, refined sportiness, and a powerful V6 diesel engine, the E 350 CDI is a much awaited product in our successful luxury sedan portfolio, and we are very excited to launch this product. The E-Class remains our highest selling luxury sedan in India and with the addition of the new E 350 CDI; we further consolidate our lead in the E-Class portfolio as we offer our customers a feature rich, top-end luxury sedan that exemplifies modern luxury at its best.”
Kern further added, “As the fastest growing luxury automobile brand in India, Mercedes-Benz’s strategy has been to introduce top of the line fascinating products to our customers, and the market launch of the E 350 CDI is a reaffirmation of this strategy. We are highly focused on adding value to our consumers; hence we have feature rich models only, in our product portfolio. Our product strategy likewise is well-crafted, as our customers don’t compromise features for price and prefer the best of products which are high on equipment level and appointments, which exudes a distinct luxury experience. We are glad to pursue this product strategy and our increasing customer base and sales growth only reiterates that we are on the right path towards creating a sustained and long-term business.”
Exterior: The new front-end design and the modifications are in line with the Mercedes-Benz’s all new design philosophy that was introduced with the face-lifted E-Class. It summarises all the classical design values of the brand by introducing appealing contours to make the car look distinguished. The new E 350 CDI has a superior, refined and sporty appearance. Flowing light elements within the headlamps ensures that the “four-eyed” look which is typical of the face-lifted E-Class, is retained.
The radiator with central Star, introduced for the first time with the face-lifted E-Class, lends an independent and sportier front-end look. A new feature line runs below the structure from the rear door through to the tail light. The new E 350 CDI looks more elongated and elegant, yet at the same time both dynamic and composed. The face lifted E-Class’ horizontally structured LED tail lights with new two-tone look emphasize the width, and with fibre optics create a characteristic night design. The E 350 CDI’s 17-inch multi-spoke light-alloy wheels with a high-sheen finish appropriately showcase the luxury sedan’s class and sportiness.
Intelligent Assistance Systems: The new E 350 CDI gives driving a whole new perspective with Mercedes-Benz Intelligent Assistance Systems that comprises a host of technological innovations and advancements that makes driving the new E 350 CDI exciting, convenient and enjoyable. The Intelligent Assistance Systems comprises Eco Start-Stop function as standard and also a gamut of features like the Intelligent Lighting Systems featuring variable light distribution with cornering function, Adaptive high beam assist 360 degree camera, Attention Assist, COMAND Online and a tyre pressure loss warning system.
Interiors: The new E 350 CDI comes with high quality appointments. The E 350 CDI features a new interior trim line ‘High gloss black ash wood trim’ on the dashboard. The special treated ‘High gloss black ash wood trim’ gives the new E 350 CDI a modern and stylish ambiance. A high-quality silver chrome frame, the ambient lighting beneath the dashboard trim and the four door trim strips, augments the mood inside the car altogether. The memory seats with lumbar support raise the comfort level inside the car. The premium ARTICO leather lends to the high class quality of the upholstery. The driver’s seat and the front passenger’s seat have memory package and can also be electrically adjusted for height, backrest angle and seat cushion angle. The COMAND Online multimedia system for the E 350 CDI with 17.8 cm high-resolution colour display, internet connectivity, USB and Bluetooth connectivity, a storage space of 10 GB and navigation makes the car a compelling proposition for the discerning customers. The COMAND Online has the most advanced telematics function and navigation, covering a vast range of points of interests like gas stations, ATMs, hospitals, restaurants; hotels etc.
Power & Torque: The new E 350 CDI is unrivalled in this segment with its variety and innovations. The E 350 CDI diesel is equipped with a V6 engine with a displacement of 2987 CC which generates best in class torque of 620Nm @1600-2400 rpm and a rated output of 195 kW @ 3800 rpm. The vehicle attains the speed of 0-100 km/h in a mere 6.6 seconds.
E-Class Portfolio Enrichment: With the launch of E 350 CDI, Mercedes-Benz India is also now offering the Panoramic Sunroof as standard in the E 200 and E 250 CDI. This reiterates Mercedes-Benz India’s strategy of adding more value to customers and offering them feature rich products.
Prices: The new E 350 CDI is priced at Rs. 57.42 lakhs and is available across all Mercedes-Benz showrooms across India
