India’s leading English newspaper, The Times of India replied to The Economist in an advertisement this Monday, after the English weekly magazine commented on TOI’s advertisement cost.
Writing about manufacturing in India, with the title “Symphony solo“, The Economist wrote, “Mr Bakeri designed an elegant, quiet, mass-produced alternative. Success came quickly, particularly after an audacious bet—a full-page advertisement in the Times of India, costing more than the then value of the firm’s inventory—paid off.”
In a sweet corn reply to The Economist, The Times of India today released an advertisement titled as, “Does it pay to advertisement in the TOI?”, advert further read, “Clearly, it does. People say it’s very expensive to advertise in The Times of India. It’s true that we don’t come cheap. The question you need to ask yourself is: Does it pay to advertise with us? You may not believe us if we said yes. But believe this.”
Have a look at the advertisement above.