Premier wellness company VLCC unveiled a new individualized weight loss program named as DNA FIT which is Asia’s first body shaping program tailored to the genetic make-up of individual customers. During the unveiling VLCC AVP-Operations Jaspreet Dua said, “DNA FIT is a step beyond BMI, BMR, BCA and a waist-to-hip ratio. It’s a unique weight loss process which will prescribe the most effective diet and exercise regime. This therapy has been discovered after many researches”. Genetic studies have now validated the importance of genes by demonstrating that diets customized to genes are likely to be 2-3 times more effective in weight management than those which are not.