SKODA continues its model offensive in India, makes a promising start in 2014 with the unveiling of the two redesigned products for the Indian market. The redesigned SKODA Superb and rejuvenated SKODA Yeti celebrate their premieres in India at the New Delhi Auto Expo. Both models sport new designs, fresh interiors and enhanced technological features. The Superb is to be launched in the middle of first quarter, with the Yeti arrived in the second half of 2014. With the success of the recently launched Octavia, SKODA will continue to position the brand in the value luxury space.
“India is an important market for SKODA. The SKODA Superb and SKODA Yeti offer that ‘bit more car’ at an affordable price in their segments – now more than ever. This means that the cars meet the needs of Indian customers perfectly”, says Werner Eichhorn, Member of the Board responsible for Sales and Marketing.
The SKODA Superb is the flagship of the Czech brand. The completely redesigned saloon features the new SKODA design language. The front and rear sections have been completely redesigned. Clean lines and balanced proportions attest to precise design and the highest quality; the interior sports new steering wheels, while at the same time, the Superb confirms all the good values that have defined the model’s success in India over the past ten years: lots of space, maximum functionality, highest levels of comfort, best safety and fantastic value for money. The space and comfort in the Superb go well beyond the usual offers found in its class. The engines offered for the Superb in India – a petrol 1.8 TSI-118 kW and diesel engine 2.0 TDI-103 kW – win over customers with their performance and efficiency.
The second half of 2014 is to see the launch of the completely revised SKODA Yeti on the Indian market. The compact SUV now features newly-designed front and rear sections. The Yeti, soon to be available in India, is based on the Yeti Outdoor version. Its hallmark: a distinctive off-road look. Design elements such as bumpers, air intakes, under-ride protection, side mouldings and door sills are customized in black lacquered plastic. In addition, there are other attractive comfort and design features fitted as standard, including bi-xenon headlights with LED daytime running lights, 16-inch alloy wheels, cruise control, an electronically-adjustable driver’s seat, a multifunction steering wheel, electronic tyre pressure monitoring system, and the automatic locking and start system KESSY (Keyless-Entry-Start-and-Exit-System). There are two diesel engines available for the Indian Yeti: the 2.0 TDI/81 kW mated to a five-speed manual transmission and a 2.0 TDI/103 kW with a manual six-speed gearbox. The 2.0 TDI/81kW engine is available with front-wheel drive; the 2.0 TDI/103 kW comes with all-wheel drive fitted as standard.
“The success of recently launched new generation Octavia heralds a new era for SKODA India. The new design language has been well received and appreciated by our consumers. The redesigned Superb and Yeti will further strengthen SKODA’s position in the premium category in India,” says Sudhir Rao, Chairman & Managing Director, SKODA Auto India. “We will continue to focus on providing our customers with great products and an enhanced ownership experience. There will be an increased thrust in the aftersales domain with an aim to build a loyal customer base and strong lasting relationships with the customers in India,” adds Rao.
The Superb was launched on the subcontinent in 2004; the Yeti in 2010. By the end of 2013, the manufacturer had delivered more than 15,593 Superbs and more than 4,576 Yetis to customers in India. Both models are produced at the Indian SKODA plant in Aurangabad, where the Czechs also produce the Octavia model. The new Octavia made its Indian sales debut in October 2013.
The international product campaign is at the heart of the comprehensive SKODA growth strategy. Over the coming years, the carmaker plans to increase worldwide sales to at least 1.5 million vehicles per year. In 2013, SKODA sold 920,800 cars worldwide. That was the second-best sales year in corporate history.
SKODA first appeared on the Indian market in 2001 and is well poised for the next growth phase in India. The brand has since sold a total of 1,89,393 cars to customers in India. The Superb, Octavia and Yeti models are rolled out from SKODA’s facility in Aurangabad, Maharashtra. The Rapid is produced from Volkswagen’s plant in Chakan, Pune.