Shanghai, 16 April 2015: Since its launch, the PEUGEOT 308 has won over more than 280,000 connoisseurs across the world thanks to qualities that are unheard of in segment C. As it presses ahead with its internationalisation strategy, the marque is present at the Shanghai motor show to launch its new 308 S, built and marketed in China. Regardless of body style and engine fit, the PEUGEOT 308 is renowned for its high performance, boosted by the versatility of its EMP2 platform. PEUGEOT Sport has now developed a new plug-in petrol hybrid powertrain on this same base. The 500 hp power and the four-wheel drive push back the boundaries of sporting prowess in the segment, offering truly extraordinary performance. PEUGEOT 308 R HYbrid is also the revelation of a unique interior design with four individual seats and sleek lines pared in blue and black.
The PEUGEOT 308 is a definite commercial success. It has already received 24 awards, including the prestigious Car of the Year 2014. PEUGEOT 308 is reaffirming its status as a global car with the launch of the new 308S in China. In fact, with the 308 R Hybrid version, it becomes the brand’s icon. Says Maxime Picat, Managing Director at PEUGEOT.
PEUGEOT Sport’s expertise applies an uncompromising approach to meeting targets. With our experience in hybrid vehicles developed with the PEUGEOT 908, the high-performance hybrid powertrain fitted to the 308 gives a glimpse of the potential for ultra-sports models in the future. Says Bruno Famin, Director at PEUGEOT Sport.
The doors open to reveal an impressive interior structured by a stretched-out central console and four bucket seats. The selected materials and colours clearly state the aim of PEUGEOT 308 R HYbrid: performance.
The upper fittings and the roof lining are slate grey. The bucket seats are upholstered in fawn-coloured patinated leather. In true sporting tradition, the interior is finished with touches of red, especially around the dials, the steering wheel centre marker and the central console.
For the first time ever, PEUGEOT 308 R HYbrid has adopted a set of materials taken from the range usually reserved for concept cars only. Hence, the dashboard is covered in a fabric produced using a digital weaving technique. This innovative material can be used to produce large, complex parts that are soft to the touch with no need for foam, making for a lighter vehicle. The digital fabric is used on the door panels together with black leather and the same fawn patinated leather as the seats.
Thanks to the innovative architecture of the PEUGEOT i-Cockpit, the driver is fully in control of the 500 hp supplied by the powertrain. The compact steering wheel, upholstered in perforated leather and bearing the 308 R HYbrid logo, allows for precise, incisive positioning when cornering. The steering wheel paddles are immediately to hand, giving the driver finger-tip control over the six-speed gearbox. And the head-up display provides all relevant driving information, without the need to take your eyes off the road.
Finally, the two buttons on the central console allow the driver to keep a check on the mechanics. The first activates the powerful powertrain while the second gives access to the four driving modes.
Development of the PEUGEOT 308 R HYbrid was entrusted to PEUGEOT Sport. They were challenged to developing an efficient petrol hybrid plug-in powertrain, integrating it into the EMP platform and setting new limits in terms of performance.
The result is on a par with that challenge: quite simply astounding. Developing 500 hp with four-wheel drive, PEUGEOT 308 R HYbrid has its speed limited electronically at 250 km/h, going from 0 to 100 km/h is 4.0 seconds, and covering 1000 m from a standing start in 22.0 seconds. In spite of all that, CO2 emissions are just 70 g/km.
It is perfectly balanced, with 60% of its weight to the front and 40% to the rear. PEUGEOT 308 R HYbrid has a fiery spirit but an incredible weight/power ratio, barely reaching 3.1 kg/hp.