Dallas, 25 March 2015: The Ram Truck brand today unveiled a one-of-a-kind Texas Ranger concept truck to commemorate and promote the brand’s partnership with the renowned law-enforcement agency and the Texas Ranger Hall of Fame and Museum.
Introduced by Ram Truck Brand President and CEO Bob Hegbloom at the 2015 Dallas Auto Show, the Ram Texas Ranger concept truck brings the legendary spirit of the Rangers to the road.
“The Ram team developed this commemorative concept truck in order to further highlight our relationship with the Texas Rangers and the Texas Ranger Hall of Fame and Museum,” said Bob Hegbloom, President and CEO – Ram Truck, FCA US LLC. “Although Rangers are well-known horsemen, today Texans drive more pickups than drivers in any other state in the country.”
Both inside and out, the Ram Texas Ranger edition celebrates the Rangers and the iconic silver Lone Star Ranger badge.
The Ram Texas Ranger edition concept truck is identified by unique Texas Ranger badging designed to represent the Mexican five-peso coins from which Ranger badges are tooled.
The coin was minted from 1947 through 1948 and was the basis for the first official Texas Ranger star badges. The coin was re-tooled to the star-and-wheel shape worn by today’s Rangers.
Representative of those star-and-wheel badges, large five-pointed milled-aluminum emblems are mounted to front driver and passenger-side fenders. A third milled-aluminum Texas Ranger badge adorns the concept truck’s tailgate.
Each of the four polished-aluminum 20-inch wheels also gets a milled-aluminum Texas Ranger center cap.
The Texas Ranger edition is painted in a Bright White and Bright Silver Metallic two-tone color scheme that embodies the white hats and silver badges that the good guys always wear.
At the 2014 State Fair of Texas, Ram Truck announced a new partnership with the Texas Rangers, aiding the preservation of the history of the renowned law-enforcement organization. Ram Truck Brand President and CEO Bob Hegbloom marked the event by presenting the Texas Ranger Hall of Fame and Museum with a check for $100,000. In partnership with the FCA Foundation, Ram’s support is helping to perpetuate and promote the heritage of the Texas Rangers via the Texas Ranger Hall of Fame and Museum in Waco.
The Texas Ranger Hall of Fame and Museum is the official historical center of the Rangers and is preparing for the Texas Ranger Bicentennial in 2023.