The concept is applicable globally, but the genesis of Friend-Me was Nissan’s exploring the aspirations of customers destined to emerge as the world’s largest single market segment: the “Bālínghòu,” around 240 million Chinese born in the 1980s are known. Specifically, Friend-Me addresses the social dynamics of Chinese men in their mid-20s.
“Bālínghòu males are a huge cohort in the world’s largest market, and they’re now reaching their prime,” said François Bancon, Division General Manager of product strategy and advanced planning at Nissan. “Clearly, their tastes will shape automotive trends worldwide for decades to come. So we believe it’s important to listen with respect, and respond by putting dreams within their reach. That’s why Friend-Me is our first proposition in an ongoing dialogue.”
News Source: Nissan