Pune, 5 November 2014: Mercedes-Benz India will have a special preview of the new W205 C-Class luxury sedan at CeBIT India 2014, the world’s leading Business IT event. The new C-Class which will make its India debut on November 25, 2014 is all set to create new benchmark in the luxury sedan segment in India. Whether the use of excellent interior sound engineering and aero acoustics, or be it the market premiere of the new generation Infotainment System “Audio 20 Version 5.1” with a completely new ergonomic interface featuring a touch pad, the new C-Class will exceed customer expectations in technological innovations. The new C-Class takes engineering and use of technology to the next generation creating an unsurpassable experience for the driver.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “The new C-Class sets a new benchmark with its technological and design advancement. We thought CeBIT is the right platform to showcase the technological prowess of the new C-Class as well as a prime example of how the latest generation telematics and IT systems are well integrated in Mercedes-Benz cars. The C-Class clearly redefines the segment altogether and sets a newer benchmark in terms of technological accomplishment of Mercedes-Benz. We are confident that the new C-Class which makes its India debut on November 25, 2014 will continue its success story and remain on top of our customer’s preference list.”
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 128 years of cutting edge innovation in the luxury automobile industry globally. With a world class production facility spread over 100 acres in Chakan, near Pune, set up in 2009 and an independent assembly facility for passenger cars; the facility is among the fastest green-field operations ever to be created and is rated among the top most CKD plants of Mercedes-Benz, globally. Mercedes-Benz India product portfolio comprises the locally produced S-Class, E-Class, C-Class, GL-Class and the M-Class. Completely Built Imported cars include the A-Class, CLS-Class, SLK-Class and the luxury tourer B-Class etc. The product portfolio also comprises offering the iconic off-roader G 63 AMG as well as a wide range of other AMG performance cars like the CLA 45 AMG, C 63 AMG, E 63 AMG, SLK 55 AMG, GL 63 AMG and ML 63 AMG. Mercedes-Benz India’s strong focus on its four pillars of Products, Network, Cost of Ownership and Brand experiences has led the company’s growth story with a total of 66 outlets located in 36 Indian cities, making it the brand with the densest network in the luxury segment.
The year 2014 is Mercedes-Benz India’s ‘Year of Excellence’ across the brand, product and services spectrum. Mercedes-Benz grew by 25% in H1, 2014 amidst challenging market dynamics and also grew by 47% in FY2013-14 selling 9500+ cars in India. In line with ‘The Year of Excellence’ Mercedes-Benz launched its flagship model the new S-Class in January 2014 in India and followed with the launch of S500 CKD and the S 350 CDI in March 2014 and June 2014 respectively. Mercedes-Benz India celebrated 50000th car roll out with the C-Class GRAND EDITION. At the 12th Auto Expo, Mercedes-Benz launched the M-Guard- special protection SUV for the Indian market and also showcased the CLA 45 AMG and the much awaited GLA-Class. The company also launched GL 63 AMG and the ML 63 AMG to present the most powerful SUVs in its segment. Mercedes-AMG also inaugurated three AMG Performance Centers (APC) in Delhi, Bangalore, and Mumbai making it the fastest roll-out of APC’s ever. Mercedes-Benz also launched the CLA 45 AMG in July at the Buddh International Circuit as AMG is synonymous with the race track owing to its superlative performance and next generation research and development. The performance aspect of AMG brand is highlighted at its best on the Formula 1 track. 60 years have passed since the three-pointed star took victory in its first ever Formula One Grand Prix in Reims, and 80 years since the Silver Arrows were born at the 1934 Eifelrennen. With the win in the United States GP, which is the team’s tenth one-two finish in 2014 season, only a Mercedes-Benz driver can win the 2014 Drivers’ title, which is a significant team achievement.
Mercedes-Benz India also emerged as the most awarded luxury automotive brands in 2013, receiving as many as 16 coveted awards from various prestigious automotive media introducing exciting products for the Indian customers. As part of its qualitative network expansion strategy, Mercedes-Benz has already inaugurated 6 new outlets in 2014 at Bhubaneshwar, Raipur, Bhopal, Mohali, Chandigarh and Navi Mumbai.