Mini Cooper shines at Geneva Motor Show 2014


Mini Cooper shines at Geneva Motor Show 2014 (6)

The instantly recognisable features of the new MINI are its unmistakable design – which has now evolved further – increased interior space and a new display and operating concept. New 3 and 4-cylinder engines with MINI TwinPower Turbo Technology and likewise newly developed transmissions increase the car’s acceleration capabilities while at the same time reducing fuel consumption. Efficiency is significantly boosted by means of extensive MINIMALISM technology, consistently optimized weight and improved aerodynamic properties. The sophisticated technology of the new MINI, unparalleled in the small car segment, is also reflected in numerous innovative features. For the first time ever, a MINI can be fitted with adjustable dampers and LED headlamps. New features in the area of driver assistance systems and MINI Connected Services include the MINI Head-Up Display, the Driving Assistant with camera-based active cruise control, collision warning and road sign recognition, the parking assistant and Emergency Call.

Equipped with these properties, the new edition consolidates the position of MINI as the original and benchmark in the small car premium segment. The models MINI Cooper S, MINI Cooper and MINI Cooper D will be available at the market launch. The range is expanded with the addition of two entry-level variants: The new MINI One (combined fuel consumption: 21.7 kmpl, combined CO2 emissions: 109–108 g/km) is powered by a 3-cylinder petrol engine with an output of 102 bhp, while the new MINI One D (combined fuel consumption: 29.4 kmpl, combined CO2 emissions: 92–89 g/km) takes first place in the brand’s efficiency ratings with a likewise newly developed 95 bhp 3-cylinder diesel engine.



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