MINI Clubman Concept uncovered at Geneva

Heartbeat

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“The MINI Clubman Concept shows how the MINI Clubman could be taken a step further: more interior space, a greater sense of high-end quality and yet still clever, bold and distinctive. In short: more car, more MINI,” says Adrian van Hooydonk, Head of BMW Group Design, explaining the approach to this model. For over 50 years now, MINI has stood for maximum use of minimum space. 26 centimetres longer and just under 17 centimetres wider than the current MINI Clubman, the MINI Clubman Concept applies this aspiration to a new class of automobile. As Head of MINI Design Anders Warming explains: “With the MINI Clubman Concept we are presenting a car with space, flair and style in a segment where the focus is mainly on function and utility. With clever ideas, emotional design and a cool blend of colours and materials, it offers an overall experience which remains unique in this segment to date.”

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Even with larger exterior dimensions, the MINI Clubman Concept is instantly recognisable as a typical MINI. With the characteristic agility of the MINI proportions, the prolonged roof line clearly reflects the car’s extensive utility space. It also gives the silhouette a distinctive elegance, underscored by generous surfaces. The powerful, warm Berry Red colour shows surfaces and shapes to optimum effect. The roof in the colour “Blade” – a metallic grey – creates an elegant contrast with the warm red of the corpus.

MINI Clubman Concept uncovered at Geneva (12)

Classic MINI design icons such as the hexagonal radiator grille, Side Scuttles, Black Band and the typical lights are designed in precise, high-end style. The modern, reduced interpretation of these features gives the MINI Clubman Concept a more sophisticated, charismatic look. The themes of aerodynamics and air ducting are clearly highlighted in the exterior design. All openings and outlets are integrated in the geometry and elegantly shaped. Clearly defined wheel arches and the roof spoiler accentuate the car’s dynamic appearance, underscoring the overall impression of sporty flair.

 

 

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