Mumbai, 11 March 2015: Mercedes-Benz continues to aggressively pursue its strong growth strategy in 2015 with the launch of its third product of the year, the all new B-Class. The launch of the new B-Class is intrinsic to Mercedes-Benz India’s ‘15 in 15’ product strategy, which is aimed at providing fascinating products and services to customers. The new B-Class was launched by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India in Mumbai, today. The new B-Class, launched in the petrol and the diesel variants – B 180 Sport and B 200 CDI Sport, is available for sale at Mercedes-Benz dealerships across India.
The new B-Class has an attractive and dynamic design idiom which is accentuated by LED High Performance headlamps. The only luxury tourer in India features exterior and interior enhancements over the previous model and offers great overall product experience. The new B-Class luxury tourer is the perfect combination of sporty design, impressive driving dynamics, pure practicality and unmatched safety levels making it a valuable proposition for young families.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said, “Mercedes-Benz pioneered luxury touring in India with the B-Class and this paved the way for our success in the segment. The new B-Class provides an unmatched value for young families, at the same time accentuating sportiness and driving dynamics which leads to the car’s unmatched popularity in India. Whether maneuvering through city streets or driving down the highway, the perfectly matched stylish design and comfort features of the new B-Class exude self- assurance and individuality. Apart from the new B-Class, today we are also introducing our popular A-Class with a new diesel engine which provides more power and superior performance to the customers. In addition the A-Class also features an India specific suspension that enhances driving comfort manifold. These launches reiterate our continued endeavor in providing the maximum value to our discerning customers. ”
Mercedes-Benz India also introduced the A-Class Model Year 2015 featuring a new powerful diesel engine offering more power and performance for the customers. The A-Class is now available in A 180 SPORT and A 200 CDI SPORT variants, both of which now feature a panoramic sunroof as standard, offering even more luxury to customers. The enhanced new A 200 CDI Sport produces an impressive 100 kW (136 hp) of power at 3600-4400 rpm and a torque of 300 Nm at 1600-3000 rpm. The new A-Class ensures an enhanced and comfortable ride quality as it now features an India specific suspension developed specifically for the Indian roads conditions. The MY 15 A-Class now features stylish 40.6 cms (R16) 5 twin spoke light alloy wheels. Additionally, seat comfort package featuring electrically adjusted lumbar support for passenger seat, a matrix look trim, beltline trim strip in chrome, sport seats with ARTICO Messancy fabric and a contrasting top stitching will enhance the luxury quotient to the MY ’15 A-Class.
“Our A-Class and B-Class compact cars have been a proven success story and have captured the imagination of the young and affluent Indians. The New Generation Cars continue to play a significant role in our product strategy and we are confident of winning new customer groups for the brand. Mercedes-Benz’s aggressive product offensive in sync with our ’15 in 15’ approach will continue throughout the year with exciting launches across the portfolio, keeping the customers fascinated with the brand.” Mr. Kern further added.
The new B 180 SPORT is priced at Rs. 27.95 lakhs, and the new B 200 CDI SPORT is priced at Rs. 28.95 lakhs (prices ex-showroom Mumbai) and available for sales in dealerships across the country.
The A 180 SPORT is priced at Rs. 25.95 lakhs and A 200 CDI SPORT is priced at Rs. 26.95 lakhs (price ex-showroom Mumbai) and available for sales in dealerships across the country.