Jaipur, 14 March 2015: Following its ‘Live the Best’ philosophy, Mercedes-Benz has started its new customer engagement platform, ‘Luxe Drive’ with an aim to provide the best and most comprehensive luxury experience to customers across the nation. The ‘one of its kind’ event will engage customers through a combination of adrenalin, gourmet and haute couture. This unmatched luxury experience will be held in Jaipur on 14 – 15 March at Omaxe City, Phase 3 Ajmer Road, Jaipur.
At Luxe Drive, in addition to the adrenalin provided by the class leading Mercedes-Benz cars, the seamlessly created experience will also pamper potential customers with culinary delights whipped up by Michelin Star chef Vikas Khanna. Participants will also have the opportunity to interact with him and be a part of this masterclass with him. The excitement will be topped-off with a dose of high street fashion through top international brands from The Collective. There will also be a styling consultant to enhance customers’ style quotient.
Speaking about the event, Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, commented, “We ended the year 2014 on a high and have continued the momentum in 2015 with an aggressive product and network strategy. However our aim is to provide a comprehensive luxury experience to patrons and thus we are creating innovative customer engagement platforms. Best Customer experience is also a key pillar of our ‘Live the Best’ philosophy and through events like the Luxe Drive, we are on the right path to create unparalleled fascination and delight for our existing and potential customers, especially in tier II and III markets.”
This unique Mercedes-Benz Luxe Drive will showcase the expertise and superior performance of Mercedes-Benz cars and SUVs, through a series of self-driving exercises on a specially designed test track. Managed by a team of expert drivers, various vehicle dynamics and features will be experienced by participants in both off-road and on-road conditions. There will also be a 9 car display for customers to experience the latest products from Mercedes-Benz portfolio, including Dream Cars and New Generation cars. The visitors will also experience the ‘Ah My God!’ feeling with the range of AMG models. Range of vehicles will also be available for the guests to choose from for a thrilling test drive.
There will also be a special zone for exclusive Mercedes-Benz merchandise where guests can choose and take home their favorite merchandise. A special kids zone with games for engaging the kids and MercedesTrophy zone with exclusive MercedesTrophy goodies on display will keep the participants and families engaged throughout. Guests will also have the unique opportunity to get a free car evaluation from Mercedes-Benz pre-owned car sales team and an opportunity for special trade-in and personalized finance offers.
India’s finest celebrity chef Vikas Khanna will whip up some luxuriously exotic fare during the events and will be present on-ground to interact with the guests. A lucky winner will also get to interact in an exclusive one-to-one interaction with him. Vikas Khanna is a versatile and dynamic personality and an award winning Michelin Starred Indian chef, cookbook writer, restaurateur, humanitarian and filmmaker. He has shot to humongous International fame and has been acclaimed as The Hottest Chef in America.
The Collective is a one of its kind, super-premium retail concept, known for its breadth of exclusive fashion. With over 100 of the world’s best fashion brands under one roof, this unique lifestyle store offers all connoisseurs a unique point of view on each individual’s own personal style. The participants can check out some of the clothes and accessories on display at the LuxeDrive website and in case they like something, they could even pre-order them and it will be delivered to them at the venue.
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