Underlining the strategic focus on the AMG performance brand in India, Mercedes-Benz India inaugurated India’s fourth and fifth AMG Performance Centre in Hyderabad’s Mahavir Motors and B.U. Bhandari Motors in Pune. With the expansion of these two brand new AMG Performance Centre (APC), Mercedes-AMG will now be offering an exclusive and personalized service to the AMG customers. With these inaugurations in two days, Mercedes-Benz now boasts of five high-end AMG Performance Centres in Delhi, Mumbai, Bangalore, Hyderabad and Pune. Mercedes-Benz India achieved a record last year by inaugurating three state-of-art AMG Performance Centres in three days, which was the fastest roll-out of the APCs anywhere in the world.
These AMG Performance Centres are designed to offer an exclusive and customised Mercedes-AMG product experience and a commitment to first-class service quality at every stage in the customer relationship. Luxury car owners and aspirants today increasingly prefer exclusivity and Mercedes-AMG is committed on creating a long lasting bond with these customers by offering them an unforgettable and very special brand experience. The AMG Performance Centres are characterized by a consistently applied and unique AMG brand identity. High quality interiors with exclusive furnishings and a palette of colours that is representative of AMG, creates an exclusive atmosphere for driving enthusiasts. These distinct AMG Performance Centres along with an impressive AMG portfolio comprising seven models, promises a strong growth for the AMG brand in India.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-AMG is synonymous with ‘high performance driving’ and the increasing popularity of the AMG brand in India excites us. The inaugurations of two more AMG Performance Centres strongly reaffirms our clear customer centric focus which aims at getting the customers closer to the AMG brand, and offering them the globally renowned and highly customised AMG brand experience. We are also very proud of the fact that India now belongs to an exclusive circle of 400 selected AMG dealers worldwide with the addition of AMG Performance Centre in Hyderabad and Pune. The AMG Performance Centre will serve as the right place for performance car enthusiasts to experience and discover the right AMG model, concept and accessories for an unparalleled driving and ownership experience. These exclusive brand outlets have their own distinct branding and focus on AMG performance brand, AMG products and concepts, as well as on the individualisation options which will create a bespoke and immersive brand experience for the valued customers. We have seen the demand for the high-end performance cars on a steady rise in both Hyderabad and Pune and the inauguration of these AMG Performance Centre will boost this even further.”
“It is an exciting time for Mercedes-Benz and our success in the luxury car segment clearly underlines that our strategy to focus on the top of the pyramid product strategy is paying off rich dividends. With seven AMG products, Mercedes-AMG offers the largest performance cars portfolio for our customers and we comprehensively lead the top-end performance cars segment in India. With the two new AMG Performance Centres inaugurated, we will be expanding our AMG customer base even further, enabling more customers to experience the brand and the fascination associated with it. AMG cars are unmatched in terms of performance motoring and we will be introducing some of the most exciting AMG vehicles as part of our ‘15 in 15’ approach.” Kern added.
Left to right Manoj Ranade, Chief-Executive Officer B.U. Bhandari Motors Pvt. Ltd., Eberhard Kern, Managing Director & CEO, Mercedes-Benz India, Deven Bhandari, Director, B.U. Bhandari Motors Pvt. Ltd. Guido Brormann, Market Management Mercedes-AMG, Boris Fitz, VP Sales & Network Development, Mercedes-Benz India
