Bangalore: After tasting success in Chandigarh, Gurgaon, Jaipur, Surat and Mumbai, ‘LuxeDrive’ now drives into Bengaluru with an aim to provide the best and most comprehensive luxury experience. Mercedes-Benz introduced a new customer engagement platform, LuxeDrive based on the philosophy of ‘Live The Best’. This one-of-its kind event engages customers through a combination of adrenaline, gourmet and haute couture. This unmatched luxury experience is currently underway in Bengaluru on 25th and 26th April at the Varahasandra Express Way, Nice Road, Near NICE Ring Road, Toll Booth, Bengaluru.
At LuxeDrive, in addition to the adrenaline provided by the class leading Mercedes-Benz cars, the seamlessly created experience will also pamper potential customers with culinary delights whipped up by Michelin Star chef Vikas Khanna. Participants will also have the opportunity to interact with him and be a part of this master-class. The excitement will be topped-off with a dose of high street fashion through top international brands from The Collective. There will also be a styling consultant to enhance the customers’ style quotient.
Speaking about the event, Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, commented, “The Mercedes-Benz Luxe Drive is an experience that redefines modern luxury. Best global brands come together to create an exquisite statement of elegance and class that’s worthy of the best. There are three aspects under this initiative, namely, adrenaline, hot couture and gourmet. From experiencing class and elegance of the Mercedes-Benz cars, to tasting signature dishes courtesy Michelin Star chef Vikas Khanna, to even being styled with best in the brands by The Collective, LuxeDrive has received overwhelming response from participants across markets where it was held. We are excited with this response and firmly believe that our customer focus approach has created an unparalleled fascination and delight, which has been pivotal in making us a clear market leader in the luxury car segment in India, today. The robust 40% sales growth along with other sales records achieved in the first quarter of 2015, underlines an astounding customer preference enjoyed by Mercedes-Benz. We are committed to our objective of keeping our customers delighted and provide them with a comprehensive luxury experience synonymous with the brand. LuxeDrive we believe, is a right move in that direction.”
This unique and fun-filled Mercedes-Benz LuxeDrive will showcase the expertise and superior performance of Mercedes-Benz cars and SUVs, through a series of self-driving exercises on a specially designed test track. Managed by a team of expert drivers, various vehicle dynamics and features will be experienced by participants in both off-road and on-road conditions. There will also be a nine car display for customers to experience the latest products from Mercedes-Benz portfolio, including Dream Cars and New Generation cars. The visitors will also experience the ‘Ah My God!’ feeling with the range of AMG models. Range of vehicles will also be available for the guests to choose from for a thrilling test drive.
There is a special zone for exclusive Mercedes-Benz merchandise where guests can choose and take home their favorite merchandise. A special kids zone with games for engaging the kids and MercedesTrophy zone with exclusive MercedesTrophy goodies on display will keep the participants and families engaged throughout. Guests will also have the unique opportunity to get a free car evaluation from Mercedes-Benz pre-owned car sales team and an opportunity for special trade-in and personalized finance offers.
India’s finest celebrity chef Vikas Khanna will whip up some luxuriously exotic fare during the events and will be present on-ground to interact with the guests. A lucky winner will also get to interact in an exclusive one-to-one interaction with him. Vikas Khanna is a versatile and dynamic personality and an award winning Michelin Starred Indian chef, cookbook writer, restaurateur, humanitarian and filmmaker. He has shot to International fame and has been acclaimed as The Hottest Chef in America.
The Collective is a one of its kind, super-premium retail concept, known for its breadth of exclusive fashion. With over 100 of the world’s best fashion brands under one roof, this unique lifestyle store offers all connoisseurs a unique point of view on each individual’s own personal style. The participants can check out some of the clothes and accessories on display at the Luxe Drive website and in case they like something, they could even pre-order them and it will be delivered to them at the venue.
Daniel Tan, CEO – ExxonMobil Lubricants Private Limited, India, the sponsor partner for this event, commented, “Through the Mercedes-Benz LuxeDrive Experience, Mercedes-Benz aims to provide a unique driving experience to the participants – through treacherous simulations showcasing the power, agility, unparalleled safety features and engineering capabilities of these vehicles. Given our long history and strong association with Mercedes-Benz and motorsports, we are delighted to support this initiative.”
All the Mercedes-Benz cars driven at Mercedes-Benz LuxeDrive are lubricated by Mobil 1 engine oil. ExxonMobil provides Mercedes-Benz with Mobil 1 lubricant technology, expertise and support to develop next-generation lubricants for car engines and gearboxes.
