Pune, 13 January 2015: Mercedes-Benz India today announced an upward revision of the price of its entire model range effective from 22-January, 2015. The quantum of price increase would be up to 4%, varying across the model range. The end of the excise duty cut on 31-December, 2014 was instrumental in the price revision of Mercedes-Benz products.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-Benz India offers the ‘Top of Pyramid’ products for its discerning customers, creating more value to the total cost of ownership. The excise duty cut was of much relief to the automotive sector in general and luxury cars, in particular. However, the end of excise benefit left us with no option but to pass on the additional cost to our customers. Mercedes-Benz India is on a strong growth curve with a clear focus on maintaining a profitable and sustainable growth. We want to maintain our premium brand positioning in the market and sustain the strong foundation which we have created for the brand in India.”
“Despite the price hike, the smart financial solutions from Mercedes-Benz Financial Services like ‘STAR Agility or STAR Lease’ are specially curated for our customers. One of the new highlight offerings will be the unmatched interest rate of 9.99% for New Generation Cars customers. These solutions will provide benchmark value proposition, enabling a hassle free purchase, while our service programmes like Star Care, Star Ease and On Road Assistance programmes, will enhance the customer’s overall ownership experience.” Kern further added.
Financial solution: The company’s STAR Finance schemes give tailor made financial solutions, while ‘STAR Supersonic’ scheme also provides extremely fast loan approval in merely 30 minutes. STAR Agility is yet another unique and innovative product from Mercedes-Benz Financial Services which enhances the flexibility and affordability of owning a Mercedes-Benz. Different aspects of the vehicle ownership ranging from finance, leasing and insurance to roadside assistance, cost of service, repairs and even residual value has been optimized under our financial solutions. One of the new highlight offerings will be the unmatched interest rate of 9.99% for the New Generation Cars.
Service packages: Mercedes-Benz India also offers highly affordable service packages and Extended Warranty Programmes which are industry benchmark. Under STAR CARE programme, warrantable repairs up to 3 years are without any mileage limitations, as standard. Star Care Plus also offers 4th year extended warranty which enhances resale value. The STAR EASE covers essential jobs related to periodic service along with coverage for brake pads, brake discs, wiper blades, wheel alignment and balancing for contracted period. Mercedes-Benz India is the only luxury car maker to offer On Road Assistance (ORA) Package as a standard offering for 3 years and can be purchased for the 4th and 5th year individually. Customers will also be delighted with the introduction of a host of new service programmes. The objective behind the new customized packages for different models of cars will ensure that the ownership experience guarantees complete peace of mind. An exclusive service package for the New Generation Cars will ensure a cost of ownership starting as low as Rs. 1.99/ kilometer for the discerning customers.