India’s most awarded luxury car brand, Mercedes-Benz, announced a strong growth in its sales for the Jan-June 2014 period. Mercedes-Benz India registered a significant high of 25% year-on-year growth by selling 4717 units in this period. Significant contributor to this growth trajectory has been the flagship S-Class sedan and the ML-Class SUV and the NGC portfolio comprising the A-Class and B-Class. While the C-Class and the E-Class luxury sedans remain the preferred vehicle of choice for the customers; the AMGs continue to grow in the performance segment it created. The recently launched CLA 45 AMG is expected to appeal to a new group of young Indians, hence widening the AMG customer base in India.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “2014 is our Year of Excellence and its our endeavor to create new benchmark in modern luxury. Our ‘Year of Excellence’ growth strategy is paying-off as we have been able to maintain our key focus of growth and sustainability in the Indian market amidst challenging market conditions. The first six months of sales growth reaffirms Mercedes-Benz India’s strong brand premium and competitive edge in terms of offering continuous product innovations, boasting of a benchmark production facility, extending an enriching after-sales experience and strengthening its qualitative network presence. With some of the most fascinating products lined up in the remaining two quarters, including the much awaited GLA-Class, Mercedes-Benz is all set for another year of strong growth.”
