New Delhi, 22 January 2015: Mercedes-Benz India today launched one of the most anticipated and exciting products from its global portfolio; the stylish, distinctive and sporty luxury sedan, the CLA-Class. Mercedes-Benz CLA-Class promises to offer the discerning customers a stylish vehicle that makes them stand out from the rest. The CLA-Class was launched by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India in New Delhi. From today onwards, the car is available for sale across dealerships in India.
The CLA-Class represents a landmark in automotive design, carving out a niche for itself. The CLA-Class also sets a new benchmark in the segment in terms of styling, size and aerodynamics. With its surging lines and energetic, expressive surfaces, the CLA captures the attention and does not let go. But its breathtaking looks do not just set the pulse racing; they also give the CLA-Class the lowest drag coefficient of any production car in the world. So it can slice through the air with minimum resistance and maximum efficiency. This unrivalled aerodynamic performance is complemented by dramatic styling cues across the vehicle. From the signature diamond grille and almost predatory headlamps and the sports exhaust with twin squared tail pipes, the CLA is impossible to ignore – and even harder to resist.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “With many segment benchmarks, we are convinced that the CLA will firmly make its mark in India. Its powerful design underscores the sporty side of the Mercedes-Benz brand. The CLA remains true to Mercedes-Benz’s core values by setting new standards in aerodynamics and efficiency, yet carves out a niche with its thrilling design and cutting-edge technology. The CLA-Class is stylish, sporty and distinctive and one of the most beautifully designed products from the Mercedes-Benz portfolio. The CLA-Class has been a global success winning new customers for Mercedes-Benz and we aim to replicate this success in India.”
“With a stylish design language and impeccable performance, the CLA will surely capture the imagination of the discerning Indian consumer, who wants to look distinctive and make a definitive style statement. We have incorporated India specific changes to the car making it even more adept for the Indian conditions. With this, the CLA delivers the level of refinement and performance expected of a Mercedes-Benz. The CLA-Class which is a perfect blend of style, sporty drive and luxurious features, becomes an even more attractive choice for buyers with its unique value propositions. The specially designed service and finance packages make buying and owning the CLA a pure delight.” Mr. Kern further added.
Powerful and Efficient Drive: Engines and transmission
The 4-cylinder petrol engine used in the CLA-Class boasts of agile performance, segment leading fuel efficiencies and low emissions. The ECO start/stop function is a standard feature in all engine variants and helps saving fuel in city traffic. The 4-cylinder turbocharged diesel engine with direct injection provides a fuel efficiency of 17.9 km per litre. The engine produces 100kW between 3600-4400 rpm with a maximum torque of 300 Nm between 1600-3000 rpm. The 2 litre petrol engine produces 135 kW at 5500 rpm with a maximum torque of 300 Nm between 1200-4000 rpm. It accelerates from 0 to 100 kmph in 7.8 seconds with a top speed of 235 kmph.
The powerful and high torque motors coupled with the dual clutch transmission combines the comfort of a 7-speed automatic transmission with the driving dynamics of a manual transmission with fast, smooth gear changing without any interruptions in tractive power and results in improved acceleration. The shift characteristics can be pre-set from fuel-saving to sporty via the ‘Economy’, ‘Sport’ and ‘Manual’ transmission modes. The shift paddles on the steering wheel are unique in the segment.
Designed for Dynamism
The CLA-Class is equipped with a suspension specifically designed for India. This results in improved comfort on Indian roads thanks to greater ground clearance and a higher seating position. Through its long wheelbase of 2699 mm the new CLA-Class will provide its passengers with better ride comfort, great handling and stunning driving performance, differentiating it from its competitors. The long wheelbase will also offer passengers (especially in the rear) more legroom and therefore ensuring a more comfortable ride.
The CLA’s breathtaking looks do not just set the pulse racing – they also give the CLA the lowest drag coefficient of any production car in the world. The low drag coefficient distinguishes the CLA from its competitors and ushers in a new dimension in terms of aerodynamic efficiency and leads to reduced wind noise, which gives exemplary comfort in the CLA.
The CLA has classic sedan proportions: a high, stretched waistline, flat window surfaces and a long bonnet. The unusually expressive lines combined with both concave and convex surfaces give the CLA it’s breathtakingly sporty proportions and powerfully dynamic design idiom and its unmistakable look.
The vehicle’s striking features include the bonnet embedded in the front end with powerdomes and the diamond radiator grille. The light modules and LEDs behind the headlamp cover glass have been arranged in such a way as to create the characteristic “flare effect” for the daytime driving lights and indicators. An impressive front face is ensured by the standard Bi‐Xenon headlamps and LED daytime running lamps. The Bi‐Xenon headlamps come with LED High Performance tail lights, framed by the muscular lines of the shoulders which extend into the rear end. A dramatic silhouette subdivided by three prominent character lines gives the CLA its masculine aura. The lines create the impression of tensed muscles which are accelerating the car even when at rest.
The exterior’s progressive, sporty appearance is continued inside the vehicle. High grade materials and first class workmanship meet the high expectations of an extraordinary sedan. The interior additionally derives a very special quality feel from the selection of high quality materials and the available combinations of materials. The adoption of design features such as the resumption of the dynamic sideline in the door panels forms a link between the outside and inside.
With its large glazed areas, the Panoramic sunroof ensures a particularly bright and welcoming ambience in the interior. It also responds automatically to rain: If it is open, it automatically moves to the raised position to prevent rain from entering the interior. The Light and Sight package provides the interior with a classier feel and optimum visibility. The illuminated door sill panels with ‘Mercedes‐Benz’ lettering and additional lightings in the doors greet the driver and passenger when entering the CLA‐Class.
New Generation Multimedia system
A completely new multimedia generation offers intuitive operation in the new CLA-Class, combining entertainment, information and communication. Elaborate animation and visual effects present all the functions in a clear and highly attractive manner. The infotainment system also offers Mercedes-Benz Apps such as Mercedes-Benz Radio, which will enable you to listen to several Mercedes-Benz mixed tapes while driving. With user-friendly navigation, precise map data and excellent route guidance, the Garmin MAP PILOT brings all the familiar benefits of a Garmin navigation system to the Audio 20 CD. It is all done by simply inserting an SD card with navigation software and map data sets.
The CLA‐Class is equipped with a Harman Kardon Logic 7 surround sound system, which provides a spectacular audio experience to our customers. Reverse parking and manoeuvring is made much easier and safer by the reversing camera, which is offered as standard on the CLA.
Smart Safety: Advanced Assistance Systems
The CLA has extensive safety features which cover all four phases of the integral safety concept at Mercedes-Benz. The robust body shell structure with its rigid passenger cell also contributes to the high level of safety. Ease of repair was also taken into account during the development of the CLA. The body and detachable parts are designed for low susceptibility to damage and low repair costs.
Safe Driving: The CLA is available with numerous high-quality assistance and safety systems which support the driver and reduce his/her workload. With new and extended functions, in addition to the standard safety features such as ABS, BAS, ESP, ASR, Hill Start Assist etc., the CLA-Class is designed to guard against danger and initiate protective measures. High structural safety of the body-shell, six airbags and other restraint systems provide the best possible protection. Innovative sensor technology is applied to coordinate and activate the safety systems according to the given situation. These have ensured that the car has a 5 star rating from EURO NCAP.
Assistance systems such as ATTENTION ASSIST warn the driver when it detects typical signs of drowsiness in his/her steering behavior while STEER CONTROL can assist the driver with corrective steering action in critical situations. Other systems like tyre pressure monitoring system continuously monitors the inflation pressure of all four tyres and tyre repair kit TIREFIT enables the vehicle to continue to the nearest workshop. A spare wheel with jack ensures mobility in the event of total tyre damage.
Finance & Service Packages:
The CLA becomes even more attractive choice for customers with a specially curated financial programme from Mercedes-Benz Financial, offering an unmatched interest rate of 9.99%, for a hassle free purchase. Even the ownership experience comes with complete peace of mind. The exclusive service packages will ensure that the cost of ownership remains low. With costs starting as low as Rs. 1.99/kilometer, it make the purchase and ownership of the CLA-Class a true delight.
The CLA 200 CDI Style is priced at Rs.31.50 lakhs, the CLA 200 Sport is priced at Rs. 35 lakhs and the CLA 200 CDI Sport is priced at Rs. 35.90 lakhs. All prices are ex-showroom Delhi.