Jamshedpur, 8 February 2015: Continuing its growth momentum into the New Year, Mercedes-Benz today inaugurated the first luxury car dealership of Jamshedpur, Tristar Motors. Pursuant to the philosophy of ‘Live the Best’, the first inauguration of the year kick starts the aggressive network expansion strategy for the Three Pointed Star. The new 3S luxury car destination is located at A-10, IInd Phase, Adityapur Kandra Main Road, Jamshedpur and was inaugurated by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India and Ravi Parikh, Director, Tristar Motors.
A qualitative network expansion planned for 2015 is pivotal for the brand’s expansion and growth in India. 14 more outlets are in the pipeline to be inaugurated in matured as well as emerging tier II and III cities, in continuation of the ‘go to customer’ strategy of Mercedes-Benz. This will be Mercedes-Benz’s most aggressive network expansion in a single year in India, and will continue to further expand the densest luxury car network for the India market.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “2014 was a very successful year and with our comprehensive growth strategy, we are confident of achieving a similar success this year as well. Our qualitative network expansion strategy is intrinsic to our growth story as we continue to reach out to new customers and provide them the best luxury automotive experience. Our customer oriented approach ensures that we continuously fascinate owners with the Mercedes-Benz experience while they purchase their coveted Three Pointed Star.”
“Tristar Motors Jamshedpur which is the city’s first luxury car dealership is a reiteration of our commitment to the customers in this important emerging market. The luxurious ambience coupled with the outstanding service of Tristar Motors Jamshedpur will ensure that, we delight our customers with an experience parallel with our global standards. We are increasingly focusing on tier II and III cities as we believe these markets will be the next growth drivers for the luxury car industry. The growing number of affluent and high aspiration customers in markets like Jamshedpur and their preference for the Three Pointed Star makes us confident of our aggressive growth path. Ably supported by our partners who are investing in creating such luxury destinations, Mercedes-Benz is bullish about the India growth story and are committed to our customers” Kern further added.
Built over a period of 15 months with an investment of Rs. 100 million, the outlet is spread over 40,000 sq. ft., and has a 9 car display. Designed and created to provide a fascinating ‘Mercedes-Benz experience’ for the customers, the showroom has an integrated customer lounge with Café Mercedes, a kids’ corner, boutique display items and exclusive delivery area. Apart from the showroom, the dealership also has a world-class service facility featuring 12 service bays that will provide patrons a complete luxury ownership experience. A qualified and experienced team of 25 committed personnel will make purchasing and owning Mercedes-Benz a hassle free experience and will further enhance customer delight.
Ravi Parikh, Director, Tristar Motors commented, “This is a momentous occasion for us as at Tristar Motors, as we reinforce our partnership with a global icon like Mercedes-Benz. We are also very proud to present to the customers of Jharkhand, the first luxury car dealership in the city. The foundation of our partnership is based on the philosophy of ‘Best or Nothing’ which is Mercedes-Benz’s core brand philosophy. With this state-of-art dealership we are committed to provide the best of product and services experience to our discerning customers. There is an increasing preference for Mercedes-Benz products in Jamshedpur and adjoining markets and we are delighted to see the customer base for Mercedes-Benz growing here. We are confident of delighting our customers with an unparalleled luxury purchase and ownership experience.”
With 69 outlets in 38 cities, Mercedes-Benz has the densest network for any luxury car maker in the country. This inauguration is further reiteration of the brand’s commitment to reach out to its customers and fascinate them with the quintessential Mercedes-Benz experience. The dealership will provide easy accessibility to customers and cater to the growing customer base in the region. As part of the ‘go to customer’ strategy, Mercedes-Benz will extend its presence to over 80 outlets by end 2015.
Diloo Parikh & Ravi Parikh, Directors of Tristar Motors with Eberhard Kern, MD & CEO Mercedes-Benz India
