Reiterating the strategic focus on the AMG performance brand in India, Mercedes-Benz India inaugurated India’s fourth and Hyderabad’s first AMG Performance Centre at Mahavir Motors, today. With the expansion of the AMG Performance Centre (APC), Mercedes-AMG will now be offering exclusive and personalized service to the AMG customers. Mercedes-AMG is inaugurating two new Performance Centres in Hyderabad and Pune in two consecutive days, taking the total number of the high-end AMG Performance Centres to five outlets in India. Mercedes-Benz India created a record last year, by inaugurating three state-of-art APCs in three days, which was the fastest roll-out of the APCs anywhere in the world.
The AMG Performance Centres are designed to offer an exclusive and customised Mercedes-AMG product experience and a commitment to first-class service quality at every stage in the customer relationship. Luxury car owners and aspirers today increasingly prefers exclusivity and Mercedes-AMG is committed on creating a long lasting bond with these customers by offering them a unforgettable and very special brand experience. The AMG Performance Centres are characterized by a consistently applied and unique AMG brand identity. High quality interiors with exclusive furnishings and a palette of colours that is representative of AMG, creates an exclusive atmosphere for driving enthusiasts. These distinct AMG Performance Centres along with an impressive AMG portfolio comprising seven models, promises a strong growth for AMG in India.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-AMG is synonymous with ‘high performance driving’ and the increasing popularity of the AMG brand in India excites us. The inaugurations of two more AMG Performance Centres strongly reaffirms our clear customer centric focus which aims at getting the customers closer to the AMG brand, and offering them the globally renowned and highly customised AMG brand experience. We are also very proud of the fact that India now belongs to an exclusive circle of 400 selected AMG dealers worldwide. The AMG Performance Centre will serve as the right place for performance car enthusiasts to experience and discover the right AMG model, concept and accessories for an unparalleled driving and ownership experience. The AMG Performance Centres have their own distinct branding and focus on AMG performance brand, AMG products and concepts, as well as on the individualisation options which will create a bespoke and immersive brand experience for the valued customers of Hyderabad. We have seen the demand for high-end performance cars on a steady rise in Hyderabad and the inauguration of this AMG Performance Centre will boost it further.”
“It is an exciting time for Mercedes-Benz and our success in the luxury car segment underlines that our strategy to focus on the top of the pyramid product strategy is paying off rich dividends. With seven AMG products, Mercedes-AMG offers the largest performance cars portfolio for our customers and we comprehensively lead the top-end performance cars segment in India. With new AMG Performance Centres planned for 2015, we will be expanding our AMG customer base even further, enabling more customers to experience the brand. AMG cars are unmatched in terms of performance motoring and we will be introducing some of the most exciting AMG vehicles as part of our ‘15 in 15’ approach.” Kern added.
The AMG Performance Centres are the key pillar of the Mercedes-AMG growth strategy in India and offers unique experience to AMG customers and performance driving enthusiasts. The AMG sales and service experts ensure first-class service delivery at every touch-point throughout the customer relationship, through a rigorous and uniform global training program. Globally, the AMG Performance Centres are a central pillar of the AMG growth strategy. These sales touch points, which have been part of the Mercedes-Benz distribution network since 2008, create optimal market reach for the brand.