Chandigarh, 5 December 2014: Embodying the brand’s claim of ‘The best or nothing’ in an uncompromising style, Mercedes-Benz India today launched the new generation C-Class in its new dealership in Chandigarh, Joshi Autozone, which is the largest luxury car dealership in Punjab and Chandigarh. The new dealership is a benchmark in Mercedes-Benz’s qualitative network strategy and a result of the brand’s constant endeavor in creating unique luxury destination for its discerning customers and providing them with an unparalleled experience in modern luxury.
Defining new benchmarks in its segment, the all new C-Class adopts a progressive approach with its emotional design idiom, technological advancement and high-class interior. Consolidating superior design, superior value and superior safety, the new C-Class epitomizes the successful transfer of classic Mercedes-Benz values to an attractive modern, luxury vehicle. The new C-Class was launched by Eberhard Kern, Managing Director and CEO, Mercedes-Benz India and Deepak Joshi, Managing Director, Joshi Autozone at the state of the art new dealership in Chandigarh.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said: “2014, our ‘Year of Excellence’ has been very satisfying for us as we see our strategy pay off and we are on track. With the launch of this state-of-art dealership which is Chandigarh and Punjab’s largest luxury car destination, we are committed to our pledge of creating unsurpassable luxury experience for our discerning customers. This is the 13th outlet we have inaugurated this year, as we continue to reach closer to our customers both in metros as well in tier II and III cities. Chandigarh has been one of Mercedes-Benz’s key markets and the inauguration of this benchmark dealership reiterates our focus on the market. We are confident that Joshi Autozone will create more value for the ever increasing customer base of the Three Pointed Star in Chandigarh and adjoining markets.”
“The C-Class is a best seller that has always been a trendsetter in itssegment and this remains true for the new C-Class as well. It interprets a new standard in modern luxury and its contemporary design idiom showcases the automotive passion of our designers. The new C-Class comes to the starting line with qualities usually reserved for higher-class automobiles – ecologically, technologically and also with regard to comfort and driving pleasure. It embodies modern automotive luxury and has all the prerequisites to be a success story.The new C-Class sets a new benchmark with its technological and design advancement. The technological prowess of the new C-Class is a prime example of how the latest generation telematics and IT systems are well integrated in Mercedes-Benz cars. The new C-Class will delight our customers with its high-class appeal and agility.” Mr. Kern further added.
The all new C-Class leads the segment with a host of best-in-segment features: the most powerful petrol engine, best power to weight ratio, longest wheelbase, fastest in the 0–100 kmph sprint and the lightest body shell. These combined with economicalperformance, extensive safety features and a new agile and comfortable suspension create an attractive, sporty, progressive and emotion evoking vehicle. Be it the use of excellent interior sound engineering and aeroacoustics, or be it the market premiere of the new generation infotainment system ‘Audio 20 NTG 5*2’ with a completely new ergonomic interface featuring a touch pad, the new C-Class will exceed customer expectations in technological innovations. The new C-Class takes engineering and use of technology to the next generation creating an unsurpassable experience for the driver.
Part of the ‘Year of Excellence’ strategy, Mercedes-Benz further enhanced its dominant position in the state with the inauguration of the largest luxury dealership in Punjab. Located at 84, Industrial Area, Phase II, Chandigarh the dealership is spread over 75,000 sq. ft. The state-of-art showroomhas an18car display, along with Customer Lounge, Cafeteria Area, Children Play Area, Boutique Display, Finance & Insurance, and New Car Delivery Area which is aimed at providing a superlative luxury car ownership for customers.
Designed and created to provide a fascinating Mercedes-Benz experience for customers, the new facility has optimum visibility and presence in the area and isconveniently located for customers. The world-class Service Center features 30 service bays that will provide patrons a complete luxury ownership experience. The dealership has a qualified and experienced team of 250committed personnel ensuring a hassle free and unmatched experience to the customers.
Deepak Joshi, Managing Director,Joshi Autozone, said, “Our association with the iconic Three Pointed Star makes us proudand we are only delighted to take this association further with the inauguration of Punjab’s largest luxury car dealership. Joshi Autozone has grown along with Mercedes-Benz and it has been our continuous endeavor to deliver the best ownership experience to our patrons. Pursuing the brand’s ‘Year of Excellence’ strategy in 2014, it has been our endeavor to create excellence in all our areas of operation. We aim to provide an unparalleled buying and ownership experience to our customers and are confident of fascinating them with the brand and its best in segment products. We are hopeful of continuing this growth story for the brand in the growing Chandigarh market.”
The ‘excellence in network’ strategy of Mercedes-Benz translates to continuous endeavor in creating new avenues of customer fascination and delight. It means creating new benchmarks in terms of modern luxury and driving innovations. One-of-its kind initiatives are being implemented across dealerships guided by Mercedes-Benz India in enhancing this environment of ‘Excellence’ and to create an experience of modern luxury. All the Five Human Senses of Sight, Sound, Touch, Smell and Taste are directly and very uniquely addressedin the dealerships through carefully chosen elements which impress upon these senses. This essentially aim at bringing in the feeling of exclusivity and also impresses upon the customers and prospects with an environ that spells modern luxury. The fascinating elements of impressing the five Senses of a Patron create uniqueness in terms of universal experience across all Mercedes-Benz dealerships.
The new C 200 AVANTGARDE is priced at Rs. 40.90 lakhs, ex-showroom Chandigarh and is available for sales in dealerships across the country.
The new C-Class
The 4-cylinder turbocharged petrol engine with direct injectionis one of the most fuel efficient petrol engines in the C-Class-segment with a fuel efficiency of 14.74 km per litre. Together with the large fuel tank capacity of 66 litres it gives the customers freedom to explore places around them without worrying about frequent trips to the fuel station. The engine also boasts of ECO start/stop function and a lower engine weight compared to other 4-cylinder petrol engines in this segment.
The 2 litre petrol engine produces 135kW at 5500 rpm with a maximum torque of 300Nm between 1200-1400 rpm. It accelerates from 0 to 100 kmph in 7.3 seconds with a top speed of 235 kmph. The powerful motor coupled with a 7-speed automatic transmission combines a high level of comfort with driving pleasure and efficiency. It impresses with smooth operation and rapid gear shifts. At the same time, the 7G-TRONIC PLUS transmission contributes to reducing fuel consumption and emissions.