Land Rover has announced a global partnership with Ben Ainslie Racing (BAR) ahead of its challenge for the 35th America’s Cup in 2017. As Title Partner and Exclusive Innovation Partner, Land Rover will work closely with the BAR team to deliver a winning combination of advanced engineering, and innovative technology. The new team, named Land Rover BAR, is a fantastic addition to Land Rover’s long-established support of sailing and highlights the shared values of the two British brands.
This partnership is a great opportunity for Land Rover BAR to showcase the very best in British engineering on a world stage, as it bids to bring the America’s Cup to Britain for the first time.
“The America’s Cup is the absolute pinnacle of the sport and as a British brand we hope to play a part in bringing the oldest international sporting trophy to the UK for the first time”, says Mark Cameron, Jaguar Land Rover Global Experiential Marketing Director.
The collaboration of world-class expertise in advanced engineering and innovative technologies will make a real difference to the performance and create the competitive edge for Ben Ainslie and his team to challenge for the oldest sporting trophy in the world.
“We are delighted to have Land Rover as our Title Partner and Exclusive Innovation Partner. A great British brand, but also a fantastic engineering and technology company who will work hand in hand with our design and engineering team. Together we will develop race-winning technology for our America’s Cup Class boat”, says Ben Ainslie, Team Principal of Land Rover BAR.
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