Gurgaon, May 7, 2014: Bringing history live on the roads of India, Polaris India Pvt. Ltd., a wholly owned subsidiary of Polaris Industries Inc., the world leader in Off-Road and All-Terrain Vehicles has inaugurated the country’s first Indian Motorcycle showroom in Gurgaon, Haryana.
This world-class showroom was inaugurated by Bennett J. Morgan, Global Chief Operating Officer, Polaris Industries Inc. and Pankaj Dubey, Managing Director, Polaris India Pvt. Ltd. along with Sandeep Bansil, Dealer Principal, Indian Motorcycle.
With this strategic announcement, Polaris India has brought the iconic motorcycle brand closer to the Indian biking enthusiasts.
“With a showroom design inspired by the original home of the Indian Motorcycle in Springfield Massachusetts, dealers and consumers will experience the brand as never before. Motorcycles, apparel, and accessories will be displayed in a retail environment that is both premium and approachable. It will become a destination for riders and they will want to spend time interacting with the brand as well as the store,” said Bennett J. Morgan, Global Chief Operating Officer, Polaris Industries Inc.
“The very first showroom to display and retail the legendary Indian Motorcycle holds great importance for us. It is the first interface where we are giving an opportunity to biking enthusiasts to own a slice of history with a contemporary twist. The start of the Indian Motorcycle’s dealer network in India reinforces the company’s serious commitment towards growing its footprint in the country and reaching out to Indian Motorcycle fans. This year we intend to open 2 dealerships in India,” said Pankaj Dubey, Managing Director, Polaris India Pvt. Ltd.
The showroom, located at B-10, Info City, Sector 34, Gurgaon, Haryana, can display upto 9 motorcycles. The entire range of the Indian Motorcycle: Indian Chief Classic, Indian Chief Vintage and Indian Chieftain models will be available at the Gurgaon dealership. The team at the dealership will comprise of trained professionals offering global standards of after-sales and service support to add to the overall experience of owning an Indian Motorcycle.
The state-of-the-art showroom combines global architectural standards and infrastructure synonymous with the reputed legendary brand under one roof. Besides being a visual delight with the entire range of Indian Motorcycle on display, the dealership also boasts of attractive merchandise to enthuse the visitors and customers.
Indian Motorcycle is an iconic brand that gained immense popularity across world geography. In April 2011, Polaris Industries acquired Indian Motorcycle and in August 2013, it unveiled the all-new range of Indian motorcycles in the USA.
Since the April 2011 acquisition of Indian Motorcycle by Polaris Industries, the company has made an unprecedented commitment of time, resources and passion into the design of the all-new power plant. From the outset, the goal was to capture the iconic design and styling aspects of the 113-year old brand’s most historic models and fuse that heritage with state-of-the-art technology and progressive design elements. The new design reflects an unparalleled investment into researching the complete history of Indian Motorcycle power train development.
Indian Motorcycle, a wholly-owned division of Polaris Industries Inc. (NYSE: PII), is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivalled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited in India.