A cutting-edge everlasting record for AUDI AG: In 2013, the company sold around 1,575,500 automobiles worldwide, 8.3 percent more than in 2012 credit goes to A3 family and Q series. The premium manufacturer’s sales thus increased by more than 100,000 units for the fourth consecutive year. Major growth drivers over the past year were Audi’s three biggest export markets, all of which reported double-digit growth: with China up 21.2 percent, the United States up 13.5 percent, and the UK up 14.9 percent. In Europe and China, the four rings again led the premium segment in 2013 as the top-selling brand. Audi concluded the year with a 18.4 percent growth to around 130,700 global deliveries in December, increasing sales in all regions of the world compared to the same month of 2012. Japan, South Korea and India are consequently three of more than 40 markets in which the four rings set a new sales record in 2013.
“We set an important milestone for Audi in the past year: We achieved our intermediate strategic goal of 1.5 million deliveries two years earlier than planned, and in fact comfortably exceeded it,” says Rupert Stadler, Chairman of the Board of Management at AUDI AG: “This means that in the past four years alone, Audi has attracted more than 600,000 new customers.” Luca de Meo, Member of the Board of Management for Sales at AUDI AG, emphasizes the global dimension of Audi’s performance: “Audi achieved new sales records in more than 40 markets last year. In the United Kingdom, we became the leading premium brand for the first time.”