‘Designed by Air’ Interaction with McLaren P1

Heartbeat

'Designed by Air' Interaction with McLaren P1

The ‘Designed by Air’ McLaren P1 experience is socially enabled, with a final section ‘Future Chapters’ inviting users to ‘like’, share and register ahead of future updates on the car’s interior and performance features.

Frank Stephenson, Design Director at McLaren Automotive explains: “Our main objective with the McLaren P1 was to design the best driver’s car in the world, on road and track. Managing air flow in and around the car’s bodywork and optimising aerodynamics was key in achieving this goal. This design philosophy crafted the highly unique and emotive shape of the car.

“The online ‘Designed by Air’ experience developed for the McLaren P1 captures the essence and detail of the car’s aerodynamic design in an immersive and engaging way.”

The McLaren P1 experience can be found at designedbyair.com.

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