Wrangler is enduring American freedom; it’s in the spirit of people who work hard, have fun and recognize courageous individuality. As a company, we believe in solid commitments and perseverance in the face of obstacles and challenges. Most of all, we respect ourselves, each other, our western heritage and the environment in which we live.
It’s the same as ever, even before the first pair of Wrangler jeans were made in 1947. Our history runs parallel to the rise of the country, our jeans worn by the same people who built it.
At the heart of Wrangler is the immense pride in celebrating the freedom inspired by the American cowboy spirit. Wrangler is about celebrating the joy of being rugged and ready for anything, on your terms. It’s also about having control over your life, your moments and your personal journey.
The relationship between the rider & the bike exemplifies the same kind of free spirit and independence that the cowboy and his horse did in the west.
1897 – 20-year old C.C. Hudson leaves Spring Hill Farm in Williamson County, Tennessee, seeking fortune in the emerging textile town of Greensboro, North Carolina. He finds work in an overall factory, sewing on buttons for 25 cents a day.
1904 – Hudson’s workplace closes. He and a few others buy several of the sewing machines. C.C. Hudson and his brother, Homer, form the Hudson Overall Company, operating from a loft above Coe Brothers Grocery on South Elm Street in Greensboro.
1919 – Sales of Hudson overalls are booming. The company moves to larger headquarters and changes its name to Blue Bell Overall Company.
1926 – Big Ben Manufacturing of Kentucky purchases Blue Bell for $585,000. The name of the merged companies remains Blue Bell; headquarters remain in Greensboro.
1936 – Blue Bell introduces Super Big Ben Overalls, featuring 100% Sanforized fabric that reduces shrinkage to less than 1%, setting a new standard for the industry.
1943 – Blue Bell acquires Casey Jones Company, a manufacturer of work-clothing, and, with it, the rights to Casey Jones’ rarely used brand name – Wrangler.
1947 – Wrangler authentic western jeans, designed by celebrity tailor Rodeo Ben, are introduced to the American consumer. Professional rodeo cowboys Jim Shoulders, Bill Linderman and Freckles Brown wear-test the 13MWZ and endorse the Wrangler name for durability, quality and authenticity.
1948 – Jim Shoulders, World Champion Cowboy, signs on as an official endorsee of Wrangler. He goes on to win a total of 16 world championships, including five All-Around, seven Bull Riding and four Bareback Riding World Titles.
1962 – Blue Bell opens a plant in Belgium and the Wrangler brand is successfully launched in Europe.
Wranger is available online at amazon.in, myntra.com, flipkart.com, jabong.com, snapdeal.com, fashionara. Also available at national chain stores such as Central, Shoppers Stop, biglife, lifestyle.
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