The brand “Mufti” stands for cutting edge fashion in casual wear, with a focus on shirts , jeans, t-shirts, sweatshirts, sweaters and jackets. It is currently available across India in 191 Exclusive stores and 1050 multi brand stores, with 42 outlets in Shoppers stop, 73 outlets in Westside, 15 in Globus, 13 in Maya & 8 in Central.
The brand was launched in 1998 by Credo Brands Marketing Pvt. Ltd., under Kamal Khushlani’s guidance and leadership.
The origins of this brand go back to 1992 when a label called “Mr.Mister”, under Kamal Khushlani, started manufacturing men’s clothing. Innovation was the core strength of this fledgling brand. The brand appointed business partners all over India to spread it’s network. The response was overwhelming. Realizing its true potential, and that of the market, 1998 saw the launch of MUFTI − fashion much in advance of retail expectations.
Origins of the word “Mufti”: Mufti is a term used for casual dressing, as opposed to wearing a uniform, derived from colonial India’s armed forces.
Mufti is available online at jabong.com, snapdeal.com, flipkart.com, myntra.com
Address: Credo Brands Mktg. Pvt. Ltd., K Wing, 2nd Floor, Tex Centre, Chandivali, Sakinaka, Andheri (E), Mumbai – 400 072
Call: 022-6141-7200, franchise- +91-9368570454, trade- +91-9810137877
Online shopping: www.muftijeans.in