• World
  • Politics
  • Business
  • Opinion
  • Tech
  • Lifestyle
  • Culture
  • Sports
  • Magazine

SouLSteer

- SouLSteer Magazine

HomeDatabasesLevi’s

Levi’s

May 3, 2015, 1:54 am |
  • Tweet
  • Print
Heartbeat

Levi's logo

LEVI’s STYLE MAY BE AS FRESH AS TOMORROW, BUT WE GO WAY BACK – TO 1853. That’s when Levi Strauss & Co. began. Later, Levi Strauss, the man, partnered with Jacob Davis to invent the blue jean. And Levi’s have been innovating ever since.

Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. The Levi’s® brand is just part of the story. Levi’s have some 500 stores, and its products are available in 110 countries around the world. Levi’s also home to-

  1. The Levi’s® brand epitomizes classic American style and effortless cool. Since the invention and patent of riveted clothing by Jacob Davis and company founder Levi Strauss in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world — capturing the imagination and loyalty of people for generations. And while the patent has long since expired, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry.
  2. The Dockers® Brand has defined authentic khaki for 25 years. Since its introduction in 1986, the Dockers® brand has been perfecting khakis — and the essential goods to go with them — for men and women all over the world. No compromises in quality. Just versatile, essential style.
  3. In 2003, company launched the Signature by Levi Strauss & Co.™ brand, giving the value-conscious consumer access to high-quality, affordable and fashionable jeans and casual wear from a trusted company and name. The collection includes a variety of products for men, women and children, designed with the high quality construction and craftsmanship that makes Levi Strauss & Co. famous. Each pair of jeans is carefully detailed with vintage-inspired finishes and reinforced with triangle stitching and metal rivets for long-lasting style.
  4. Since 1873, Levi Strauss & Co. has been outfitting the world in denim. In the summer of 2011, the dENiZEN® brand launched in the United States, providing great-fitting, great-looking, well-made jeans exclusively to Target® shoppers in stores and on Target.com. With premium fabrics and finishes and a variety of fits for the entire family, the dENiZEN® brand offers the quality craftsmanship and authentic style that has made Levi Strauss & Co. world-famous for generations. dENiZEN® jeans are the perfect fit for today’s active families, offering the perfect balance of style and value.

1853: LEVI STRAUSS & CO. FOUNDED- Bavarian-born Levi Strauss moves to Gold Rush era San Francisco to open a dry goods business. He sold clothes, boots and other goods to the small retail stores of the American West.

1872: THE RIVETS- Jacob Davis, a tailor from Reno, Nevada, teams with Levi Strauss to create and patent work wear riveted-for-strength made of brown cotton duck and true blue denim.

1873: THE BLUE JEAN IS BORN- Jacob Davis, a tailor from Reno, Nevada, teams with Levi Strauss to create riveted-for-strength workwear made of true blue denim. On May 20, 1873 the U.S. Patent and Trademark Office grants patent #139,121 to Levi Strauss & Co. and Jacob Davis for their invention. This is how the blue jean, originally called “XX,” was born.

1912: CHILD’S PLAY- LS&CO. introduces Koveralls for children, a one-piece denim playsuit. This year also sees the introduction of fine khaki pants and coats to the company’s line of clothing.

1918: FOR THE LADIES- Freedom-Alls make their appearance. This tunic/trouser outfit was designed to give women freedom of movement and release them from the restrictive clothing of the era.

1928: IT’S OFFICIAL- LS&Co. registers the name Levi’s® as a trademark.

1965: INTERNATIONAL MOMENT- The company’s international division is created to pulls together and expands all of the company’s post-war distribution in Europe and Asia.

1967: BATWING- The red housemark “batwing” is designed by Walter Landor & Associates, and has, over the years, become shorthand for the Levi’s® brand itself.

1984: GET THE BLUES- The famous 501® Blues television advertising campaign is launched at the Los Angeles Olympic Games.

CATEGORIES

MEN – JEANS, PANTS, SHORTS, T-SHIRTS, SHIRTS, SWEATERS & SWEATSHIRTS, TRUCKER JACKETS & OUTERWEAR, ACCESSORIES, FOOTWEAR, BIG & TALL

WOMEN – JEANS, PLUS, PETITE, TALL & JUNIOR, PANTS, SHORTS & CAPRIS, TOPS, DENIM TRUCKER JACKETS, JACKETS & VESTS, DRESSES & SKIRTS, ACCESSORIES, FOOTWEAR

KIDS, BABY, TODDLER

President & CEO, Chip Bergh says, “I’m honored to be a part of Levi Strauss & Co. and humbled to have the opportunity to lead this company as it continues an amazing journey. If you’re already a fan of our products, thank you. If not, I hope you’ll take some time to explore this site and learn more about what we do and how we do it. I think you’ll like what you see.”

Levi’s is available online at Myntra.com, flipkart.com and jabong.com

Address: Tower-A, Signature Tower, 5th Floor, Gurgaon Sector 30, Gurgaon – 122002

Call: 1800-1020–501, +(91)-124-4745400

Social media: Facebook, Facebook- India, Twitter, YouTube, Instagram, Pinterest, Google+

Website: levi.com, levi.in

  • Tweet
  • Print

Your Point of View Cancel reply

You must be logged in to post a comment.

Widgets In Tabs

    Tags

    12th Auto Expo 2014 2014 Auto Expo 2015 2015 Nepal earthquake ads Advertisement Advertising Afzal Kahn Alloy wheel Artist Audi Audi India Automotive industry Auto racing Bharatiya Janata Party Black Blue BMW BMW India Bollywood business Cartoon Chevrolet Clothing Compact car Compact executive car Concept Car Coupe Creative work Crossover Daimler AG Delhi Delhi Motor Show Earth Earthquake Eberhard Kern election England facebook Fashion ferrari Ford Motor Company Formula One Four-wheel drive Front-engine Front-engine design Full-size car Geneva Motor Show Germany Government of India Government of Madhya Pradesh Grand tourer Green gwalior Gwalior Municipal Corporation Gwalior News Hatchback Humour Hypercar Illustration Illustrator india Interview Italy Japan Kahn Design Lamborghini Land Rover Land Rover Tuning love Luxury Luxury vehicle Madhya Pradesh mayor Mercedes-Benz Mercedes-Benz India Mercedes AMG Mid-engine design Mid-size car motorcycle Mumbai nagar nigam Narendra Modi Narendra Singh Tomar Natural disaster Nepal New Delhi New york Noida P. Narahari Parikipandla Narahari Photography Pickup Truck Porsche prime minister Rear mid-engine Red Renault Rolls-Royce sameeksha gupta Sedan SouLSteer SouLSteer Magazine Special Edition Sports car Sport utility vehicle Supercar SUV Tuning United Kingdom United States United States of America USA Vintage car Visual arts Volkswagen Wallpaper White Yashodhara Raje Scindia
    • About
    • Advertise
    • Contact Us
    • Site Terms
    • Contribute
    • Careers
    • RSS
    © 2023 SoulSteer Inc • All rights reserved • Website Partner — Convertica • SoulSteerTM and SoulSteer.comTM and related trademarks, names and logos are the property of SoulSteer Inc. and are registered and / or used in India and countries around the world.