LEVI’s STYLE MAY BE AS FRESH AS TOMORROW, BUT WE GO WAY BACK – TO 1853. That’s when Levi Strauss & Co. began. Later, Levi Strauss, the man, partnered with Jacob Davis to invent the blue jean. And Levi’s have been innovating ever since.
Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. The Levi’s® brand is just part of the story. Levi’s have some 500 stores, and its products are available in 110 countries around the world. Levi’s also home to-
- The Levi’s® brand epitomizes classic American style and effortless cool. Since the invention and patent of riveted clothing by Jacob Davis and company founder Levi Strauss in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world — capturing the imagination and loyalty of people for generations. And while the patent has long since expired, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry.
- The Dockers® Brand has defined authentic khaki for 25 years. Since its introduction in 1986, the Dockers® brand has been perfecting khakis — and the essential goods to go with them — for men and women all over the world. No compromises in quality. Just versatile, essential style.
- In 2003, company launched the Signature by Levi Strauss & Co.™ brand, giving the value-conscious consumer access to high-quality, affordable and fashionable jeans and casual wear from a trusted company and name. The collection includes a variety of products for men, women and children, designed with the high quality construction and craftsmanship that makes Levi Strauss & Co. famous. Each pair of jeans is carefully detailed with vintage-inspired finishes and reinforced with triangle stitching and metal rivets for long-lasting style.
- Since 1873, Levi Strauss & Co. has been outfitting the world in denim. In the summer of 2011, the dENiZEN® brand launched in the United States, providing great-fitting, great-looking, well-made jeans exclusively to Target® shoppers in stores and on Target.com. With premium fabrics and finishes and a variety of fits for the entire family, the dENiZEN® brand offers the quality craftsmanship and authentic style that has made Levi Strauss & Co. world-famous for generations. dENiZEN® jeans are the perfect fit for today’s active families, offering the perfect balance of style and value.
1853: LEVI STRAUSS & CO. FOUNDED- Bavarian-born Levi Strauss moves to Gold Rush era San Francisco to open a dry goods business. He sold clothes, boots and other goods to the small retail stores of the American West.
1872: THE RIVETS- Jacob Davis, a tailor from Reno, Nevada, teams with Levi Strauss to create and patent work wear riveted-for-strength made of brown cotton duck and true blue denim.
1873: THE BLUE JEAN IS BORN- Jacob Davis, a tailor from Reno, Nevada, teams with Levi Strauss to create riveted-for-strength workwear made of true blue denim. On May 20, 1873 the U.S. Patent and Trademark Office grants patent #139,121 to Levi Strauss & Co. and Jacob Davis for their invention. This is how the blue jean, originally called “XX,” was born.
1912: CHILD’S PLAY- LS&CO. introduces Koveralls for children, a one-piece denim playsuit. This year also sees the introduction of fine khaki pants and coats to the company’s line of clothing.
1918: FOR THE LADIES- Freedom-Alls make their appearance. This tunic/trouser outfit was designed to give women freedom of movement and release them from the restrictive clothing of the era.
1928: IT’S OFFICIAL- LS&Co. registers the name Levi’s® as a trademark.
1965: INTERNATIONAL MOMENT- The company’s international division is created to pulls together and expands all of the company’s post-war distribution in Europe and Asia.
1967: BATWING- The red housemark “batwing” is designed by Walter Landor & Associates, and has, over the years, become shorthand for the Levi’s® brand itself.
1984: GET THE BLUES- The famous 501® Blues television advertising campaign is launched at the Los Angeles Olympic Games.
MEN – JEANS, PANTS, SHORTS, T-SHIRTS, SHIRTS, SWEATERS & SWEATSHIRTS, TRUCKER JACKETS & OUTERWEAR, ACCESSORIES, FOOTWEAR, BIG & TALL
WOMEN – JEANS, PLUS, PETITE, TALL & JUNIOR, PANTS, SHORTS & CAPRIS, TOPS, DENIM TRUCKER JACKETS, JACKETS & VESTS, DRESSES & SKIRTS, ACCESSORIES, FOOTWEAR
KIDS, BABY, TODDLER
President & CEO, Chip Bergh says, “I’m honored to be a part of Levi Strauss & Co. and humbled to have the opportunity to lead this company as it continues an amazing journey. If you’re already a fan of our products, thank you. If not, I hope you’ll take some time to explore this site and learn more about what we do and how we do it. I think you’ll like what you see.”
Levi’s is available online at Myntra.com, flipkart.com and jabong.com
Address: Tower-A, Signature Tower, 5th Floor, Gurgaon Sector 30, Gurgaon – 122002
Call: 1800-1020–501, +(91)-124-4745400
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