Controversial advertising campaign by Travel company attracted many

An English bus company named NAT (New Adventure Travel) launched a campaign in which men and women holding a poster to their chest which read, ‘Ride me all day for £3’. For the record, 3 British pounds is equal to Rs. 301.

Given this, quickly the audience showed their disagreement on social networks and the company had to issue a statement asking the apologies of the case, pointing out that all the images will be deleted in 24 hours.