True to Ettore Bugatti’s motto “Nothing is too beautiful, nothing is too expensive”
California, 18 August 2014: Bugatti presented a special car, the Veyron 16.4 Grand Sport Vitesse1 “1 of 1”, on Saturday in Pebble Beach, California. This edition of the fastest production roadster in the world impressively demonstrates a core competency of the French luxury brand, namely customisation. The Grand Sport Vitesse “1 of 1” takes inspiration from the brand’s historical designs and vehicles. The result is a unique supercar which Bugatti president Wolfgang Dürheimer personally presented to the future owner from Singapore.
“The Bugatti Veyron is an iconic car, which has set benchmarks in many respects”, said Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S. “In addition to the certainty of owning the world’s fastest production sports car, exclusiveness is extremely important to our customers. This is the reason that we have always placed so much focus on customisation and personalisation at Bugatti.”
Every Bugatti which has been configured by a customer is unique. In addition to these, Bugatti produces strictly limited special editions. The Grand Sport Vitesse “1 of 1” presented at Pebble Beach is truly one of a kind, with a number of features exclusively designed and developed by Bugatti for the customer of this car.
“For our customers, a Bugatti is an investment in an automotive work of art which will endure for generations. This is why every Bugatti is both unique and absolutely authentic in its technical prowess and stylistic form,” emphasises Achim Anscheidt, Chief Designer at Bugatti. In the creation of the Grand Sport Vitesse “1 of 1”, the Bugatti design team and the customer took their inspiration from Bugatti’s history.
Bugatti revives the brand’s traditional colours, black and yellow
The carbon-fibre body of the “1 of 1” was produced in black and yellow, reviving the historical Bugatti family colours. This colour scheme and the split will be exclusive to the Grand Sport Vitesse “1 of 1”. Company founder Ettore Bugatti and his son Jean had a number of important cars finished in the classic duo-tone combination of black and yellow, including the Fiacre bodies of the Type 41 Royale, the Type 55 and the Type 44. For this reason, the “1 of 1” was presented to the customer next to a Type 44 which was provided by the Mullin Automotive Museum in Oxnard, USA, especially for this occasion.
The classic black-and-yellow colour scheme continues in the interior
The interior also clearly echoes to the Bugatti family colours. The complete interior is trimmed in black leather. The instrument panel is made of deep-black exposed carbon. The yellow decorative stitching on the steering wheel, seats and gear selector lever seems to glow. Gracing the cabin is a shining yellow Bugatti Type 35, the most successful racing car ever with more than 2,000 victories and podium finishes, and one of the brand’s most symbolic models. At the customer’s request, a sketch of the Type 35 executed by a Bugatti designer has been rendered in the black carbon lid of the rear centre box between the seats.
The average net price of Bugatti vehicles sold, including options, is presently more than Rs. 15 crore. For example, the clear-coated exposed carbon-fibre body is very popular. To go with it, Bugatti now offers nine colours, more than any other manufacturer. The French luxury brand presently offers more than 100 different colours for fully painted carbon-fibre bodies. Bugatti also works passionately to satisfy its customers’ wishes regarding the colours for the leather in the interior or the selection of exclusive materials such as gold, platinum, porcelain, crystal glass and more.