BMW Motorrad inspires motorists to wear a helmet in style

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BMW Motorrad inspires motorists to wear a helmet in style (1)

Based at Mexico city, Publicis Worldwide provides strategic creative and digital ideas helping clients to Lead the Change and to succeed in their own digital transformation. They have come up with BMW safety campaign for motorists titled as, “1350 grams of protection”. The advert shows motorists having a hairstyle according to their class of helmet.

BMW Motorrad inspires motorists to wear a helmet in style (2) BMW Motorrad inspires motorists to wear a helmet in style (3)

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