BMW India demonstrated the dynamism, versatility and high performance of the entire BMW product portfolio with BMW Experience Tour 2015 in Mumbai at Ltd, Pokharan Road no.1, Near Cadbury Factory, Thane West, Mumbai. Mumbai is the 9th city to host the tour.
Philipp von Sahr, President, BMW Group India said, “BMW Experience Tour provides our customers in Mumbai a first-hand experience of the exhilarating performance and superiority of BMW vehicles in a challenging and exciting environment. They are able to appreciate the versatile capabilities, technology, safety systems and features of our cars in detail. Apart from having fun on the test track, they also benefit from the professional advice of the BMW Driving Experts on how to make day-to-day driving safer. BMW Experience Tour is a very successful platform for us to connect with our existing and potential customers across the nation. With this unique initiative, we wish to take a step closer to them and make them experience Sheer Driving Pleasure in the true sense.”
Customers also got the opportunity to test-drive the BMW 1 Series, the BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5 Series, the BMW 7 Series, the BMW X1, BMW X3 and the BMW X5 through exercises like slalom, fast laps, corner braking and emergency braking. The BMW 7 Series Individual and the newly launched BMW i8 was on special display.
BMW Experience Tour 2015 is designed to provide customers a platform to experience the BMW brand, test drive vehicles and interact with product experts. Customers got an opportunity to experience the complete range of BMW sedans and SAVs (Sports Activity Vehicle) on a specially designed test course. Additionally customers will be provided an immersive brand experience in a specially designed BMW Individual Lounge, BMW i8 display, Lifestyle Section with BMW merchandise, BMW M Cars display and MINI display.
The thrill of high-performing range of sports cars – the BMW M3 Sedan and the BMW M4 Coupe will also be felt at BMW Experience Tour 2015. BMW M Automobiles are produced by BMW Motorsport GmbH (a subsidiary of BMW AG). Sophisticated technology, individuality and safety – the BMW M cars offer an unmatched experience of exclusive, high-performance driving.
BMW India rolled out the new Mobile Brand Store which will be a part of every Experience Tour going forward. All Mobile Brand Stores will house the BMW Individual Lounge, BMW i8 display, Lifestyle Section with BMW merchandise, BMW M Cars display, MINI display, food and beverage section, and a Playstation console.
The setup at the event allows customers to experience the superiority of the BMW X range with the BMW X5 and the BMW X3, under the expert guidance of BMW trainers. The BMW xDrive is an intelligent all-wheel drive system that monitors the driving situation constantly and distributes drive power smoothly between the axles where it is needed the most. In India, the intelligent BMW xDrive all-wheel drive system is standard in the BMW X3, the BMW X5 and BMW X6.
Frank Schloeder, Director, Marketing, BMW Group India
