Karnal, 24 November 2014: Pursuing the ‘Year of Excellence’ strategy, Mercedes-Benz India continues its commitment to providing the complete luxury automotive experience to its customers in emerging markets. With the inauguration of the 3S state of art dealership of Berkeley Motors in Karnal, Mercedes-Benz India continues to remain the luxury manufacturer with the densest network presence in India with 67 outlets in 37 cities. Located at 117 Km stone, G.T. Road, Karnal, the world class dealership was inaugurated by Eberhard Kern, MD and CEO, Mercedes-Benz India and Ranjeev Dahuja, Managing Director, Berkeley Motors Limited.
Speaking on the occasion, Eberhard Kern, Managing Director and CEO, Mercedes-Benz India said, “With the inauguration of this dealership, we will delight and fascinate our customers in Karnal with modern luxury. This inauguration also underlines Mercedes-Benz’s commitment in India and our pledge of extending the luxury automotive experience to the growing customer base in emerging markets. Our strategic network expansion caters to customers who aspire to own the Three Pointed Star. 2014, our ‘Year of Excellence’ has been exciting for us, as we continue to fascinate our customers and bring the Mercedes-Benz brand even closer to our discerning customers in newer markets. Our bullishness is resonated in our partners who are investing in development of such world class facilities.”
Eberhard Kern, MD and CEO, Mercedes-Benz India and Ranjeev Dahuja, Managing Director Berkeley Motors
Built over a period of 18 months with an investment of Rs. 20 crore, the outlet is spread over 60,000 sq. ft., and has an 11 car display. Designed and created to provide a fascinating ‘Mercedes-Benz experience’ for the customers, the showroom has integrated customer lounge with café Mercedes, kids’ corner, boutique display items and exclusive delivery area. Apart from the showroom, the dealership also has a world-class infrastructure for service facility featuring 18 service bays that will provide patrons a complete luxury ownership experience. A qualified and experienced team of 60 committed personnel make the purchase a hassle free experience and further enhance customer delight by providing an unmatched experience to the customers.
Ranjeev Dahuja, Managing Director, Berkeley Motors Ltd. commented, “With this state of the art dealership, we are extremely proud to further expand our association with the prestigious global icon Mercedes-Benz, which has been redefining luxury motoring across continents. This strategically located dealership will enable us to fulfill the rising demand of luxury cars in the region and be a part of Mercedes-Benz India’s growth story. We are excited about the immense opportunities in Karnal and confident of providing an unparalleled luxury car ownership experience to our customers.”
With 67 outlets in 37 cities, Mercedes-Benz has the densest network for any luxury car maker in the country. This Berkeley Motors facility underscores the Three Pointed Star’s dominance in creating the most qualitative and densest network in India. The dealership will provide easy accessibility to customers and cater to the growing customer base. Emerging markets like Karnal will bring incremental volumes and will play an important role in sustaining growth momentum in the country.
The ‘excellence in network’ strategy of Mercedes-Benz translates to continuous endeavor in creating new avenues of customer fascination and delight. It means creating new benchmarks in terms of modern luxury and driving innovations. One-of-its kind initiatives are being implemented across dealerships guided by Mercedes-Benz India in enhancing this environment of ‘Excellence’ and to create an experience of modern luxury. All the Five Human Senses of Sight, Sound, Touch, Smell and Taste are directly and very uniquely addressed in the dealerships through carefully chosen elements which impress upon these senses. This essentially aims at bringing in the feeling of exclusivity and also impresses upon the customers and prospects with an environ that spells modern luxury. The fascinating elements of impressing the five Senses of a Patron create uniqueness in terms of universal experience across all Mercedes-Benz dealerships.
