Surat, 2 December 2014: Continuing with ‘Year of Excellence’ strategy, Mercedes-Benz India today inaugurated a new outlet in Surat. With six outlets across major cities of Gujarat, Mercedes-Benz further enhances its dominant position in the state and continues to be the luxury manufacturer with the densest network in the country. Completed with an investment of over 70 million INR, the new state-of-art showroom and service center reinforces the Three Pointed Stars’ endeavor to provide the ‘best’ experience to its discerning customers. The showroom is located at Surat Dumas Road, Piplod, Suratand was inaugurated by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India and Sanjay Thakker, Managing Director, Benchmark Cars.
Speaking on the occasion, Eberhard Kern, Managing Director and CEO, Mercedes-Benz India said, “Mercedes-Benz is at the forefront of providing superlative customer experiences in line with our brand philosophy of ‘Best or Nothing’. Our dealer partners personify the brand and its ethos. Benchmark Cars have been our long standing partners and understands the pulseof the market.Their expertise in the local market along with the strong brand pull of the Three Pointed Star will continue to attract new customers to the brand and fascinate them with an unparalleled luxury car ownership experience synonymous with brand ‘Mercedes-Benz’.Benchmark Cars Surat is the 11th outlet we have inaugurated this year and we continue to offer the densest network in the country for any luxury car brand. Our bullishness is echoed by our dealer partners, who have invested in creating such world-class facilities, and create new benchmarks in modern luxury. Our sales growth is ably supported by a strong and growing network ensuring we are close to our customers.”
Spread over 10,000 sq. ft., the showroom has a 11 car display, along with Customer Lounge, Cafeteria Area, Children Play Area, Boutique Display, Finance & Insurance, New Car Delivery Area which is aimed at providing a superlative luxury car ownership for customers. Designed and created to provide a fascinating Mercedes-Benz experience for customers, the new facility has optimum visibility and presence in the area and isconveniently located for customers. Aqualified and experienced team of 15 committed personnel will take care of the sales requirements of the customers.
The world-class Service Center is located at Icchapore G.I.D.C, O.N.G.C Road. Featuring 20 service bays that will provide patrons a complete luxury ownership experience, the outlet has a qualified and experienced team of 31 committed personnel ensuring a hassle free and unmatched experience to the customers.
Sanjay Thakker, Managing Director,Benchmark Cars, said, “Our association with the prestigious Three Pointed Star began five years ago and we are only delighted to take this association further with the inauguration of this world class showroom and the service center. Over the years we have grown along with Mercedes-Benz and have strived to deliver the best experience to our patrons. Pursuing the brand’s ‘Year of Excellence’ strategy in 2014, it has been our endeavor to create excellence in all our areas of operation and the inauguration of this new outlet is a reiteration of the pledge of providing our growing customer base an experience of excellence. We aim to provide an unparalleled buying and ownership experience to our customers and are confident of fascinating them with the brand and its best in segment products. We are hopeful of continuing this growth story and create more value for our customers.”
Located in the high street shopping area, the state of the art Mercedes-Benz showroom has all the modern amenities and touch of class that underscores the Three Pointed Star’s dominance in creating qualitative and the densest network reach of any luxury car maker in India. This outlet in Surat, which is commercial capital of Gujarat, will cater to important towns of south Gujarat like Vapi, Valsad, Navsari, Silvasa etc.
The ‘excellence in network’ strategy of Mercedes-Benz translates to continuous endeavor in creating new avenues of customer fascination and delight. It means creating new benchmarks in terms of modern luxury and driving innovations. One-of-its kind initiatives are being implemented across dealerships guided by Mercedes-Benz India in enhancing this environment of ‘Excellence’ and to create an experience of modern luxury. All the Five Human Senses of Sight, Sound, Touch, Smell and Taste are directly and very uniquely addressed in the dealerships through carefully chosen elements which impress upon these senses. This essentially aims at bringing in the feeling of exclusivity and also impresses upon the customers and prospects with an environ that spells modern luxury. The fascinating elements of impressing the five Senses of a Patron create uniqueness in terms of universal experience across all Mercedes-Benz dealerships.