British adventurer Bear Grylls has been announced as a long-term global ambassador for Land Rover. One of the world’s most recognised faces of survival and adventure, Bear embodies Land Rover’s ‘Above and Beyond’ spirit, having climbed Mount Everest and led ground-breaking expeditions from Antarctica to the Arctic. He will support Land Rover’s activity at a global level and will play an integral part in the global launch of the New Discovery Sport, which will be revealed to the world on 3rd September via www.landrover.com.
On his appointment, Bear Grylls said: “I’ve used Land Rover vehicles throughout my life, during my military career, on countless expeditions and then while filming, from deserts and jungles to the highest mountains. They always deliver a rugged reliability that you can always count on when the chips are down in hostile environments.
“Land Rover is all about adventure, and adventure has always been in my DNA. For the toughest challenges, a Land Rover is always my vehicle of choice, which is why I’m so proud to be associated with the brand.”
Bear’s TV show ‘Man Vs Wild’ and ‘Born Survivor’ became one of the most watched programmes on the planet with an estimated audience of 1.2 billion. He also hosts the hit adventure show ‘Running Wild’ on NBC in America, as well as ‘The Island with Bear Grylls’ for Channel 4 in the UK. His social media following is prolific with over 1.16 million Twitter followers and more than 4.8 million likes on Facebook.
Bear joins a roll call of Land Rover adventure ambassadors that have included explorers such as Sir Ranulph Fiennes and Ben Saunders.