Based at Canada, Havas Worldwide is an marketing communications agency who is responsible for creating this adverts for Bassi Bikes. Born in 2009, Bassi is the brainchild of Jean-Daniel Lafleur and Jean-Michel Cauvin.
Titled as ‘True bicycles of career’, these adverts shows Bassi no less then a superbike doing burnout and laps. These bikes are designed to singularly fit both their cravings for the perfect custom-build, the frames are light and flexible to fit any cycling you desire. The hand-made steel frames are build for speed and comfort, and can be customized and combined with any number of stunning custom parts.