Hyundai Motor India introduced ‘Vroomland’ and its new characters at the Auto Expo’14. Through these characters Hyundai has created opportunities for children to learn more about automobile & the environment while having fun and safe driving culture to the children and their parents.
Hyundai has created many fun-filled contents through games & other car themed activities designed especially for children.
Vroomland includes animated characters such as ‘Bluewill’, ‘Pinko’, ‘Accel, ‘Radi’ etc. Bluewill – Symbolizes an environmental friendly car that makes the environment cleaner as it runs more.
Pinko – Symbolizes a car that can fly in the sky with a clean fuel.
Introduction of these characters & Vroomland in India is an addition to Hyundai Motor’s other offering / programs for children and youth like, “My Daddy My Superstar”, Association with Kidzania”, Global Youth Marketing Camp”, etc.