Pursuing its road map of ‘2014 Year of Excellence’, Mercedes-Benz India today unveiled three fascinating new products, the CLA 45 AMG, the M-Guard and the European production model of GLA at the 12th Auto Expo 2014, that promises to redefine the luxury car market in India. Based on the theme of ‘Excellence’ the Mercedes-Benz India pavilion features a total of thirteen fascinating products and is the largest luxury car pavilion spread across 1671 sq. mt. area. Present on the occasion were Mr. Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales and Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India.
Ola Källenius, Member of the Divisional Board, Mercedes-Benz Cars responsible for Marketing & Sales: “We believe in the potential of India as one of Daimler’s key emerging markets. With our global Mercedes-Benz 2020 growth strategy we have clearly formulated our ambitions in the automotive luxury segment and the Indian market will contribute to our goals. We offer the best brand with the best products and focus more than ever on the needs of our customers.”
Commenting on the CLA 45 AMG, Ola Källenius said: “With the CLA 45 AMG, Mercedes-AMG is launching a unique new compact performance car, which has all the typical DNA of AMG. A high-tech package that includes the most powerful series-production four-cylinder engine in the world as well as performance-oriented AMG 4MATIC all-wheel drive, it embodies Driving Performance at its best.”
“Today we showcase the European production model of the GLA, the sportiest compact luxury SUV – an extremely interesting vehicle that brings additional momentum to our ongoing offensive in the compact luxury class”, Mr. Källenius further added.
Commenting on the surprise showcase of the European production model GLA Mr. Kern said “We are thrilled to bring the actual production model of the GLA, the most awaited compact luxury SUV in the Indian market. All efforts are now concentrated on introducing this SUV in the Indian market at the earliest.”