Auto Expo 2014: Hyundai Jaemi from ‘My Baby’ project

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Auto Expo 2014 Hyundai Jaemi from ‘My Baby’ project  (1)

‘My Baby’ is Hyundai Motor Company’s global design project showcasing the “new thinking” of its designers on future transportation. This biennial project started in 2008 as an internal competition among Hyundai’s designers. All designers from Hyundai’s global design bases in Korea, U.S., China, Japan, Europe and India are eligible to submit their creative ideas on future transportation, according to the year’s theme. The selected creations are modeled and unveiled at the biennial Seoul Motor Show. The project title, My Baby, appropriately reflects the designers’ devotion and attachment to their work.

Auto Expo 2014 Hyundai Jaemi from ‘My Baby’ project  (3)

‘My Baby’ project aims to enhance designers’ creativity. Through this project, Hyundai Motor tries to allow designers to break free from their daily routine way of thinking and share their creative ideas with other designers in different countries. During the competition, designers reinterpret and evolve ‘Fluidic Sculpture,’ Hyundai’s design philosophy, and those creative ideas lead to futuristic concept and styling, reflecting various lifestyles.

Auto Expo 2014 Hyundai Jaemi from ‘My Baby’ project  (2)

 

 

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