More than just a display of its award-winning and segment-leading vehicles, Ford’s stand at the 12th New Delhi Auto Expo 2014 helps to illustrate how Ford India is solidifying its position in the Indian market.
Alongside the global unveiling of the Ford Figo Concept, which is aimed at redefining customer expectations in the B segment, Ford is showcasing its 2014 line-up of the latest models to be available for India, including the new Ford Fiesta. The display reflects Ford’s single-minded focus on meeting the needs of Indian consumers and the company’s commitment to establishing itself as a significant player in the Indian market.
Ford’s commitment to India is clearly shown in the two headline vehicles on the Ford stand. The Ford Figo Concept represents a vision of premium design and segment-redefining smart and safety technologies in a global compact car, without compromising on value or performance. The new Ford Fiesta, with a rejuvenated, stylish and bold design, and more advanced technologies, will continue to appeal to enthusiasts looking for sophisticated design and performance.
“We are absolutely committed to going further to serve our customers in India with a full family of global vehicles,” said Jim Farley, executive vice president, Global Marketing, Sales & Service. “In India and in all of our markets, we are doing this by remaining absolutely focused on the One Ford plan, and offering more segment-leading global vehicles with the utmost in quality, fuel efficiency, safety, smart design and value, to serve the needs and desire of our customers.”
The Ford Figo Concept and new Ford Fiesta are accompanied on the stage by the 2014 Ford Endeavour, an SUV built to empower customers with unmatched road presence with its true blue SUV characteristics. Standing for ruggedness, safety and reliability, the 2014 Ford Endeavour sports a fresh new look, with a bold grille and headlamps, and a refreshed interior.
Also on display at the New Delhi Auto Expo, the award-winning Ford EcoSport further shows how Ford has successfully combined global reach with local focus in India. Following its launch in 2013, the EcoSport dominated end-of-year vehicle awards, taking home close to 20 accolades in India alone.