Chhota Bheem, Chutki & Akshay Kumar with Keita Muramatsu(president & CEO, HMSI) and Guleria (VP – Sales and Marketing, HMSI)
Honda Motorcycle and Scooter India Pvt. Ltd., the Only Honda in India realized the Dreams of children and families this weekend with a special visit of India’s favorite animation superstars Chhota Bheem and his best friend Chutki for the First time in Auto Expo 2014 at Honda’s outside safety riding pavilion.
Making a grand entry all the way from Dholakpur, the adorable duo of Chhota Bheem and Chutki danced to tune of “Chhota Bheem” as large audience including children and families at the Honda pavilion.
Chhota Bheem and Chutki enthralled the audience with their delightful acts. With road safety a priority for Honda, Chhota Bheem helped spread this message among kids in his signature fun style, as educating young minds on road safety is an effective way to take this message to the entire family. He also shared good road safety habits which included abiding by road rules and importance of wearing protection gear while riding a two-wheeler.
Honda ensured that all kids took home their favorite memories with Chhota Bheem & Chutki. Kids are sure to cherish the special Honda merchandise given away by the superstars to them. Additionally, there was a photo opportunity and a chance to dance with the animated duo for lucky children who were winners of the contest.
Honda promotes Road Safety through ‘Lifetime Safety Education’ starting from 5 years young children to empowering females, new riders and even big bike customers.
Honda recently announced its association with POGO for India’s most loved kids character Chhota Bheem who will promote road safety at 11 cities across India with the first appearance at Auto Expo 2014 in Greater Noida. Honda saw perfect synergy & brand fitment in Chhota Bheem who is the role model to not just small kids but entire family. In his exploits with his friends in Dholakpur village, Chhota Bheem character conveys all the aspects of a superhero – be it strong values, might, courage, discipline or learning that children across India aspire to become.
Chhota Bheem, Chutki and Prabhu Nagraj, Operating Head, Customer Service, Honda Motorcycle and Scooter India
