• World
  • Politics
  • Business
  • Opinion
  • Tech
  • Lifestyle
  • Culture
  • Sports
  • Magazine

SouLSteer

- SouLSteer Magazine

HomeGeneralAuto Expo 2014: 110cc scooter, Yamaha Alpha launched

Auto Expo 2014: 110cc scooter, Yamaha Alpha launched

January 4, 2015, 8:52 pm | The Superman
  • Tweet
  • Print
Heartbeat

Auto Expo 2014 110cc scooter, Yamaha Alpha launched  (5)

The 12th Auto expo got off to a terrific start for Yamaha Motor India as the company launched its latest automatic scooter – ‘The Alpha’ and put on display one of the most exciting and innovative collection of products at Hall No. 6, India Expo Centre. The theme of the Yamaha stall is to bring out the essence of the Brand – “Revs your heart”. A total of 16 models are on display, including concept models, motorcycles and scooters.

The New Alpha is developed to target family customers with its concept of “Easy to go and high utility city mover”. The new model is stylish and muscular and adopts an air-cooled 4-stroke 113cc engine with CVT (Continuous variable transmission) that delivers smooth start-up acceleration and pickup along with great fuel economy. Its key features include 1) Good Mileage (*62 km/l) & Excellent Engine Performance 2) Easy to use even for female with easy leg reach, telescopic suspension and upright type rear suspension 3) Ample Storage Capacity (21 l) 4) Excellent riding comfort for single & tandem riding with a flat long seat and large foot space for both rider and pillion. *SIAM certified

This model will be manufactured by India Yamaha Motor (IYM) and marketed by Yamaha Motor India Sales (YMIS).

Hiroyuki Yanagi, President, Chief Executive Officer and Representative Director, Yamaha Motor Co., Ltd

Hiroyuki Yanagi, President, Chief Executive Officer and Representative Director, Yamaha Motor Co., Ltd

The occasion was marked by “Hiroyuki Yanagi, President, Chief Executive Officer and Representative Director, Yamaha Motor Co., Ltd who was here to unveil ‘The Alpha’.

Commenting on the occasion, Yanagi said, “We certainly see a lot of potential for the Scooter Market in India as we expect it to reach 3.6 million units in 2014. India has a crucial role to play in our global Yamaha group and this year our focus here is on three important strategies. The first being introduction of new models reflecting the unique style and concept of Yamaha with products that deliver great performance and are also cost efficient. The second is to intensify our Sales & Marketing capabilities and After Sales Services. The third strategy involves expanding our market and reaching out to more customers by tapping untouched regions. This includes the rural market in India where the Yamaha Brand still has a low presence”.

“I am very happy to add ‘Alpha’ to our scooter lineup in India which is most certainly in line with our first strategy and I am confident that the Alpha will indeed pave its way to winning customer’s hearts.”

Yamaha is already investing Rs 1,500 crore in its new plant which will be operational by end of this year. 2013 has indeed been a fruitful year for Yamaha as it witnessed a 33% growth rate despite a sluggish market. In the domestic market, the company sold 4.6 lakh units in 2013 and aims to sell 6 lakh units in 2014.

The company had recently introduced its Maiden Mascot to promote the Yamaha Children Safety Program (YCSP which is a first of its kind social initiative to educate and influence both parents and children about vital road safety measures) and was running a mascot naming contest for kids which concluded on 27th Jan. On this occasion, the company also took the opportunity to announce the naming contest winner who named the Maiden Mascot as ‘Zippy’.

Specifications: Air-cooled, 4-stroke, SOHC, 2-valve | 113 cc| 7.1PS power | 8.1 Nm torque | 104 kg weight | 1,270 mm wheelbase | 5.2 litre fuel tank capacity | V-belt automatic transmission

Price: Rs. 48,000

Auto Expo 2014 110cc scooter, Yamaha Alpha launched  (10)

Auto Expo 2014 110cc scooter, Yamaha Alpha launched  (9)

Auto Expo 2014 110cc scooter, Yamaha Alpha launched  (7)

 

 

 

  • Tweet
  • Print

Boxtag:12th Auto Expo 2014 2014 Auto Expo Delhi Motor Show India Yamaha Motor Noida Scooter Wallpaper Yamaha Alpha Yamaha Motor Company

« Previous PostAuto Expo 2014: Yamaha VMAX, YZF R1 and FZ1 at display
Next Post »Auto Expo 2014: Yamaha revs the hearts of visitors

Your Point of View Cancel reply

You must be logged in to post a comment.

Related Articles

  • Auto Expo 2014: Yamaha revs the hearts of visitorsAuto Expo 2014: Yamaha revs the hearts of visitors
  • Auto Expo 2014: Yamaha R25 and YZR-M1 at displayAuto Expo 2014: Yamaha R25 and YZR-M1 at display
  • Auto Expo 2014: Yamaha VMAX, YZF R1 and FZ1 at displayAuto Expo 2014: Yamaha VMAX, YZF R1 and FZ1 at display
  • Auto Expo 2014: Suzuki Hayate, GS150R, SlingShot+, Access & Swish on displayAuto Expo 2014: Suzuki Hayate, GS150R, SlingShot+, Access & Swish on display
  • Auto Expo 2014: Honda Gold Wing and PCX125 at displayAuto Expo 2014: Honda Gold Wing and PCX125 at display
  • Auto Expo 2014: TVS Wego, Scooty, Apache, Star City, Jupiter, Sport, Phoenix, Rockz on displayAuto Expo 2014: TVS Wego, Scooty, Apache, Star City, Jupiter, Sport, Phoenix, Rockz on display
  • Auto Expo 2014: Honda launches Activa 125 and CBR 500RAuto Expo 2014: Honda launches Activa 125 and CBR 500R
  • Terra Motors A4000i e-scooter can go upto 60 km in single chargeTerra Motors A4000i e-scooter can go upto 60 km in single charge
  • Auto Expo 2014: Akshay Kumar makes entry at Honda motorcycle hallAuto Expo 2014: Akshay Kumar makes entry at Honda motorcycle hall
  • Auto Expo 2014: Suzuki V-Strom 1000, Let’s, Inazuma and Gixxer launchedAuto Expo 2014: Suzuki V-Strom 1000, Let’s, Inazuma and Gixxer launched
Sovrn

Widgets In Tabs

    Tags

    12th Auto Expo 2014 2014 Auto Expo 2015 2015 Nepal earthquake ads Advertisement Advertising Afzal Kahn Alloy wheel Artist Audi Audi India Automotive industry Auto racing Bharatiya Janata Party Black Blue BMW BMW India Bollywood business Cartoon Chevrolet Clothing Compact car Compact executive car Concept Car Coupe Creative work Crossover Daimler AG Delhi Delhi Motor Show Earth Earthquake Eberhard Kern election England facebook Fashion ferrari Ford Motor Company Formula One Four-wheel drive Front-engine Front-engine design Full-size car Geneva Motor Show Germany Government of India Government of Madhya Pradesh Grand tourer Green gwalior Gwalior Municipal Corporation Gwalior News Hatchback Humour Hypercar Illustration Illustrator india Interview Italy Japan Kahn Design Lamborghini Land Rover Land Rover Tuning love Luxury Luxury vehicle Madhya Pradesh mayor Mercedes-Benz Mercedes-Benz India Mercedes AMG Mid-engine design Mid-size car motorcycle Mumbai nagar nigam Narendra Modi Narendra Singh Tomar Natural disaster Nepal New Delhi New york Noida P. Narahari Parikipandla Narahari Photography Pickup Truck Porsche prime minister Rear mid-engine Red Renault Rolls-Royce sameeksha gupta Sedan SouLSteer SouLSteer Magazine Special Edition Sports car Sport utility vehicle Supercar SUV Tuning United Kingdom United States United States of America USA Vintage car Visual arts Volkswagen Wallpaper White Yashodhara Raje Scindia
    • About
    • Advertise
    • Contact Us
    • Site Terms
    • Contribute
    • Careers
    • RSS
    © 2023 SoulSteer Inc • All rights reserved • Website Partner — Convertica • SoulSteerTM and SoulSteer.comTM and related trademarks, names and logos are the property of SoulSteer Inc. and are registered and / or used in India and countries around the world.