Mumbai/ Dubai, May 4th, 2014: Audi, the German luxury car manufacturer, today announced the launch of its successful flagship – the new Audi A8L which has been exhaustively updated. Offering superior design, hand-built quality, lightweight construction and an abundance of high-end technologies, the new Audi A8L is priced at INR 11,295,000 for ex-showroom Delhi and INR 11,143,000 for ex-showroom Maharashtra, and is available at all Audi dealerships across India.
“Audi India was the first luxury car manufacturer in India to cross the 10,000 sales mark in not just the calendar year but also in the financial year. This double achievement of selling more than 10000 units in a single financial year and in a calendar year validates the strength and stature that the brand has achieved in India. 2014 shall continue to be landmark year for Audi in India in terms of initiatives on the product and network front. With the launch of the new Audi A8L, I am confident that we will further consolidate our leadership position in the market. The new Audi A8L offers luxury connoisseurs in India excellent comfort, superb craftsmanship, strict lightweight construction and a broad portfolio of high-end technologies which truly reflect brand’s philosophy of Vorsprung durch Technik,” said Mr. Joe King, Head, Audi India.
The new Audi A8L has undergone the largest update in its history. The engine hood, the single-frame grille and the front bumper are even more sculptured, while the straight lower edges on the headlights give its face a more eye-catching look. The rear of the new Audi A8L has been completely redesigned and is now more homogeneous than ever before. A chrome brace has been integrated to the rear lights. Although the size of the tail end has not actually changed, its new design renders it much flatter and thus broader.
Mr. Joe King, Head, Audi India with Hollywood Actor Nicolas Cage at the launch
An important USP of the new Audi A8L is the ‘Audi Exclusive’ which offers customers countless combinations – close to ‘infinite’ customization options, to customize and personalize the new Audi A8L as per their choice. In addition to 111 exterior colors, 23 leather colors, 27 customizable parts and 12 wooden inlays, customers can also opt for personalized headrest logo, door sill trims and exclusive folding tables.
The engine lineup has become more powerful and efficient to offer better performance and optimum efficiency. The new Audi A8L has one TFSI gasoline engine and two TDI units. These are the V8 biturbo 4.0 TFSI with 320 kW (435 hp), the highly efficient 3.0 TDI with 180 kW (250 hp) and the 4.2 TDI with 283 kW (385 hp). Output of the 4.2 TDIq engine has been increased by 35 hp and of the 4.0 TFSIq by 15 hp. In the 3.0 TDIq, the torque is increased by 30 Nm while the fuel efficiency is increased by 20%. The 4.0 TFSI accelerates the new Audi A8L from 0 to 100 km/hr in 4.6 seconds. Equipped with a fast and smooth-shifting, eight-speed tiptronic, the Audi A8L owes its sporty character in large part to the sophisticated chassis. The quattro and Audi drive select system is standard.
“The Audi A8L makes Audi one of the prominent innovation leaders in the worldwide luxury car segment. The car exemplifies true luxury driving experience with its opulence and sophistication quotient,” added Mr. King.
- Available in India with prices starting at INR 11,295,000 for ex-showroom Delhi and INR 11,143,000 for ex-showroom Maharashtra
- The Audi A8 4.2 TDI, with the power of 385 hp is ‘the Most Powerful Diesel Car in India’
