Audi, the German luxury car manufacturer, has made history by becoming the firs-ever luxury car manufacturer in India to sell more than 10000 units in a single year. The brand with the four rings crossed this historic milestone by registering a sale of 10002 units in the period January – December 2013, a growth of 11 percent (January – December 2013: 9003 units).
December 2013 was a landmark month with bookings of more than 1340 units – highest ever bookings in a month in India. However certain supply constraints have resulted in delayed delivery of 450 odd vehicles to January 2014. As a goodwill gesture Audi India is providing these customers with the price protection and will be delivering these cars in January 2014 with December 2013 prices.
“Audi has emerged as a winning brand by closing the year on a record-making note with 10002 units sold in a single year in India. The credit for this historic achievement lies with our customers, dealers and the team. They have loved, supported and encouraged us all the way to this accomplishment. Every single year Audi is creating history in India and getting deeply etched into the minds of Audi fans and enthusiasts. For us customer experience and customer loyalty is priceless and as a continuous commitment to enrich it, we will roll-out a gamut of initiatives including various after-sales programmes, which will be our main area of focus in 2014. We are resolute as we enter a new year that we will also make 2014 a landmark year for us in terms of new achievements and memorable highlights in enhancing customer delight,” said Mr. Joe King, Head, Audi India.
Audi continues to be the market leader in the luxury SUV segment in India with Audi Q3, Audi Q3 S Edition, Audi Q5 and Audi Q7. Audi is also the market leader in the sports car segment with Audi S4, Audi S6, Audi RS 5 Coupé, Audi TT Coupé, the super sports car Audi R8, Audi R8 Spyder and the Audi R8 V10.
“2013 was a stellar year for Audi in India in terms of growth, expansion and performance. Our strong leadership is a result of our diverse product portfolio, network expansion, unique marketing activities and after-sales service at par with global standards. In 2013, we ventured into new grounds with our unique customer connect initiatives- Q drive, R drive and Multicity drives reaching to tier 2 and tier 3 cities to bring the luxury of our cars closer to our discerning customers. The resonance and acceptance of our brand in India among customers and enthusiasts is tremendous and we look forward to continue our impressive performance in 2014.” added Mr. King.