• 805 units sold in November 2012 (+ 89%)
• 8072 units sold from January to November 2012 (+ 58%)
• In a demanding economic environment to achieve targets even before the year ends clearly testifies the strength of the brand Audi: Mr. Michael Perschke
Audi, the German luxury car manufacturer, displayed stellar performance in November by crossing its sales target of 8000 cars for 2012. The luxury carmaker registered a total sale of 805 units in November 2012, a strong growth of 89 percent over the same period last year (November 2011: 425 units). The brand with the four rings recorded a 58 percent growth rate YTD with 8072 vehicles sold from January to November 2012. (January-November 2011: 5117 units).
“We had set a goal of 8000 cars sold by the end of this year. But we have achieved our target even before the year ended and have revised our sales target to minimum 8600 cars even as the industry faces flat growth. We are constantly enhancing our product line, network growth and creating wider brand awareness; this is creating larger customer base and is reflecting clearly in our sales, every month. Besides, our top-down strategy for India (A8L, A7, A6, A4 / Q7, Q5, Q3) has worked very well for us. In a demanding economic environment to achieve targets even before the year ends clearly testifies the strength of the brand Audi and the affinity and aspiration it carries within its enthusiasts and customers. By 2015, we aim to be the No. 1 luxury car brand in India, and based on our current performance we are well on track to achieve that objective”, said Mr. Michael Perschke, Head, Audi India.
In November, Audi also opened a new Audi Terminal in Ahmedabad – the largest luxury car showroom in Gujarat. Spread over a total area of 22,354 sq. ft. Audi Ahmedabad has 12 cars on display. It will now be offering world-class and ultimate products and services in luxury from a new location.
“Following its global footsteps, Audi India is becoming a brand to reckon with. We have chartered a course for our success in India and the success scripted so far has further strengthened our focus on reaching the pinnacle. The year 2012 so far clearly defines Audi’s contribution in driving the growth of the luxury market in India and we hope to continue the same success saga in 2013 as well, while making Audi India one of the fastest growing markets of AUDI AG worldwide” added Mr. Perschke.
Globally, Audi started the fourth quarter of the year with another double-digit increase in sales with significant contribution from the SUV models Q3, Q5 and Q7, together with the A5 model family. Worldwide sales in October were up 13.9 percent year on year, to around 123,600 automobiles. This means some 1,221,150 customers have already purchased a new Audi since January, a rise of 12.9 percent compared with 2011.
The company opened new showrooms in Raipur, Kanpur, Goa, Navi Mumbai, Coimbatore, Delhi West, Nagpur and Bhopal in 2012. Last year, the luxury carmaker opened new showrooms in Delhi South, Chennai, Ludhiana, Surat and Indore. Further developments include Mumbai South and Lucknow among others.
The Audi model range in India includes the new Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q3, Audi Q5, Audi Q7, Audi S4, Audi RS5 Coupé, Audi TT Coupé, the super sports car Audi R8 and the Audi R8 Spyder available across the country: in Ahmedabad, Bengaluru, Bhopal, Chandigarh, Chennai, Coimbatore, Delhi South, Delhi West, Goa, Gurgaon, Hyderabad, Indore, Jaipur, Kanpur, Kochi, Kolkata, Ludhiana, Mumbai West, Nagpur, Navi Mumbai, Pune, Raipur and Surat.
Image Credit: Concessionaria Volkswagen, Audi e Veicoli Commerciali
Dec 16, 2012 at 10:42am