New Delhi, August 7, 2014: Audi, the leading luxury car manufacturer, today announced the launch of the Audi A3 Sedan – the first compact luxury sedan to be introduced in India. Adjudged the World Car of the Year 2014, the Audi A3 Sedan is packaged with youthful design, visionary technology and luxurious performance. It sets new benchmarks in the compact luxury car segment with quality, style and innovation at the forefront. The Audi A3 Sedan is priced at INR 22,95,000/- ex-showroom Delhi and is available at all Audi dealerships across India.
“The launch of the Audi A3 Sedan, the first compact luxury sedan in India, is yet another first from Audi. In line with our customer-centric approach, we decided to launch the sedan version of the Audi A3 which is a segment up from the compact luxury hatchback. Sporty, stylish and path-breaking, the Audi A3 Sedan showcases Audi’s ‘Vorsprung durch Technik’ in every single aspect, especially in the areas of design, ultra-lightweight technology, efficient drivetrains, high-end multimedia and infotainment systems. We are confident that the Audi A3 Sedan is the right product at the right time and will set new benchmarks,” said Joe King, Head, Audi India.
Audi A3 Sedan has a distinctive, coupé-like design, together with the dynamic shoulder line, distinctive wider wheel arches, striking side sill and the much narrower rear lights, the Audi A3 Sedan exudes sportiness from every angle. The Audi A3 Sedan offers occupants in the front and rear ample space. The interiors offer excellent fit & finish with fine material quality. A 2-zone Deluxe Auto Air Conditioning with sun position sensor, new TT inspired Jet turbine design air vents with spot and diffuse functions and three-dimensional inlays add on to the depth and sportiness of the interiors. The Audi A3 Sedan is the first car in the luxury compact segment to offer 425 liters boot space. Features such as Milano leather upholstery and panoramic glass sunroof are taken directly from the luxury class.
Audi offers its A3 Sedan customers a comprehensive range of infotainment modules; Audi sound system, MMI Touch and MMI navigation plus which includes a touch sensitive control panel integrated in the central rotary/push button control in the centre console. A sleek 7” high resolution retractable screen with 11 mm thickness extends electronically from the instrument panel. The MMI control features reduced number of buttons resulting in a clean arrangement and include Navigation with 3D Maps, DVD Player, 2 SD card readers, 20 GB Jukebox and Bluetooth Interface with Bluetooth Audio streaming & Audi Music Interface. Parking is made easy with Rear View camera.
Available in two engine options – 35TDI and 40TFSI, the Audi A3 Sedan is powered by S tronic dual clutch transmission, a technology that was originally developed for the Le Mans 24-hours endurance race to deliver more power, torque and enhance fuel efficiency. The 35 TDI delivers best in class fuel efficiency of 20.38 kmpl. The sprint from 0 to 100 km/h takes 7.3 seconds in the 40TFSI and 8.6 seconds in the 35 TDI variants respectively. The Audi A3 35TDI is priced at INR 22,95,000/- onwards (Ex showroom Delhi) and Audi A3 40TFSI is priced at INR 28,95,000/- (Ex showroom Delhi).
“The Audi A3 Sedan combines Sportiness, Emotion and Progressiveness, making it a perfect representative of the Audi Sedan Line. It inherits all the genes that embody an Audi making it truly ‘luxury without compromise’. Audi India is the market leader in the luxury car segment in India and we are confident that the Audi A3 Sedan will further consolidate our leadership position in the luxury car market,” added King.
2014 has been a year of many firsts for Audi. Audi India completed their best-ever annual sales (10,002) and financial-year sales (10,126). This achievement was also a first for the luxury car industry in India, as a whole.
Audi began the year with the introduction of the most powerful Audi model from its product range – Audi RS 7 Sportback. Audi also introduced the new Audi A8L in May 2014. The company has opened new showrooms in Udaipur, Visakhapatnam and Nashik. Audi also inaugurated the country’s largest pre-owned luxury car showroom, ‘Audi Approved: plus’ in Gurgaon in April. Audi India plans to expand its network to 40 dealerships by the end of 2014.