Geneva, 5 March 2015: Having marked his first 150 days as CEO last week, Dr Palmer is using his first major global motor show at the head of the 102-year-old sports car maker to showcase his comprehensive strategy for the ongoing growth and development of the renowned British brand. The plan will ensure Aston Martin is secure and successful in its second century and Dr Palmer detailed the developmental and organisational actions that will underpin continued success.
Dr Palmer revealed Aston Martin’s regional office structure is also being enhanced this year with a new office for Asia-Pacific opening in Singapore, a new trading company in Japan and the brand’s European presence strengthened at its regional headquarters in Frankfurt, Germany.
The company is continuing to invest in progressive expansion of its geographical coverage. Today, Aston Martin is present in 45 markets worldwide, served by 155 top class dealer partners.
There is also important news in Geneva about the expansion of the recently-unveiled Lagonda Taraf super-saloon to markets outside the Middle East. Dr Palmer confirmed that the luxurious new car will be available in the EU, and EU-regulation compliant markets. He also revealed that buyers in the UK, and other right-hand drive markets, will now be able to order the Lagonda Taraf.