Mumbai, 11 April 2015: Code is a clothing brand launched by Lifestyle International Pvt. Ltd.. Anushka Sharma will be the face for women casuals whereas Farhan Akhtar will endorse the men casuals.
Code by Lifestyle consists of sophisticated formal wear and vibrant casual ensembles that fulfil the fashion needs of smart, urban male in the 22-35 years age group. The latest range has been crafted keeping global trends in mind and offers stylish looks in formal and casual wear. Code Formals boasts of elegant cuts in a rich palette of blues, pepper greens and coral pinks juxtaposed with neutral khakhis and greys in the finest of fabrics such as cottons and linens. Code Casuals comprises of a sunny range of blazers, shirts, trousers and T-shirts in sporty stripes, romantic pastels and stylish prints. Daffodil yellow, indigo and salmon hues in summery fabrics lend character to this range. Presenting Farhan Akhtar’s fans a golden opportunity to sport the look of their favourite star, the collection is available across all Lifestyle stores and is priced between Rs 599/- and Rs 4,599/-.
Lifestyle International (P) Ltd. opened its first Lifestyle store in India in 1999 and in a little over a decade has come to be recognized amongst leading retail companies in the country. It is a part of the multi-billion dollar Dubai based retail and hospitality conglomerate Landmark Group. Positioned as a trendy, youthful and vibrant store, Lifestyle offers consumers an enjoyable shopping experience. Each Lifestyle brings together multiple concepts under one roof – Apparel, Footwear, Children’s Wear, Beauty & Accessories offering a convenient one-stop and a choice of leading national & international brands.