Mumbai, 9 April 2015: Aditya Birla Grasim has launched a natural new age fabrics that infuse fluidity into garments, they have named it has Liva. Its fibres are from nature. Liva is comfortable, soft, 100% natural, and eco-friendly. It gives the earth a much-needed green cover, saves 6-7 times more land in comparison to cotton, and saves 3-4 times more water than usual.
You can find Liva in brands like, Global desi, Chemistry, Pantaloons, Solly, 109′ F, Fusion beats, Van Heusen, People, Lifestyle and other leading outlets & brands.